Navigate to [https://app.ahrefs.com/dashboard](https://app.ahrefs.com/dashboard)

Press [[cmd]] + [[v]] and paste the URL of a competing website. This should be a site that covers the same topics.

Once you can tell that the site has a lot of organic traffic, Click "Top pages"

Review the top pages. Click this icon to see more details on each page like total organic traffic and total keywords. 

If you want to dive deeper into a top page, Click "Overview" from the dropdown.

Click on any keywords that you want to dive deeper into. These should be terms that you think you could write an article around and rank for. In this case, I liked "g suite alternative"

Click here and add the word to your keyword lists if you have them. If you don't have keyword lists yet, make them! 

Ahrefs

app.ahrefs.com

This is one of my favorite methods for finding new keywords and blog post ideas. You start with a website that covers the same topics for the same audience as you do. You paste their URL AHREFs and review their top pages. You can then get even more granular and see which keywords are behind the website's most successful pages.

[AHREFs Keyword Research] Spying on Competitors Top Pages