These brand guidelines are intended to be used as an indicator of not only the assets we use when communicating as a business, but the:

Make it simpler for anyone to start and sustain a profitable business.

Follow the Brand Story exercise to help shape key questions about your core Brand Story.

Drawing from some of the negative forces above, and the main problem as you see it, write a paragraph describing what exactly is going wrong in this story as it currently sits?

What’s the change?
You've got a description of what's going wrong—now it's time to describe the change you'd like to make.

With the desired change identified, now you can start to reflect on the type of character that would be needed to influence that change. Are they bold, extraverted and ambitious? Or more modest, approachable and communal?

We show up, time and time again, because that’s how value compounds.

Add details about various ways in which you use images.

Click "Tutorials: Include screengrab on gradient BG"

Tutorials: Include screengrab on gradient BG

List words you want to associate with your brand, and words you do not think fit well (though they might fit well with other brands/competitors).

Brand Book Guidelines