Login to the dashboard and click the "Reports" option on the far-left sidebar

Specify the report you'd like to view by filtering your search (Your options may vary depending on permissions).

You can adjust the date ranges on the report by choosing from one of our drop-down easy select options or a custom date range.

The Snapshot Chart will show a high-level overview of the Advertiser, Campaign, or Ad Group you are viewing. This chart changes based on the product chosen in the sidebar.

The data by time frame chart allows users to see their performance on a daily or weekly basis across the time frame selected.

Impressions By DAY010k20k30k40kClicks By DAY020406080Mon 17Wed 19Fri 21Oct 23Tue 25Thu 27Sat 29

You can toggle to view the metrics broken out by day or week if you are viewing a report longer than 21 days.

The performance by Ad Groups table can be viewed on the campaign level and shows how the underlying ad groups under that campaign are performing. Only the ad groups for the selected product will show, and the columns displayed will change based on the product selected.

You can download a CSV view of the data by clicking the button on the far-right of report window

Geography/Locations reporting is used to see the locations your advertisements are serving in and how those ads are performing in each demographic location. This reporting component has different options to customize your view based on preference. 

This toggle is the default view and will give you the most granular view of the data. All data points will be broken out by Zip Code, with a corresponding boundary shown on the map.

This toggle will group the data by city and state. You may see some locations as a heat map display instead of boundaries in some instances. This is most common in locations outside of the U.S. or in areas with disputed or changing boundaries.

Conversions
CSV
Name
Post Impression Conversions
Post Click Conversions
Tracking Label 1
0
0
Tracking Label 2
0
0
Tracking Label 3
0
0
Tracking Label 4
0
0
Tracking Label 5
0
0
Total
0
0

A conversion occurs when a visitor to your website completes a desired goal, such as visiting a page, filling out a form, or making a purchase. The percentage of total visitors that convert is called your conversion rate.

The Top Performing Channels reporting component shows users how all of their advertisements are performing on different platforms. This chart can be viewed for both video and display reporting and is displayed as advertisements run for an entire advertiser, campaign or ad group for a set period of time.

Device Type
CSV
Type
Impressions
Clicks
CTR
Mobile
226,005
204
0.09%
Desktop
153,225
100
0.07%
Tablet
16,499
24
0.15%
Other
83
0
0.00%

The Device Type component will show the different types of devices that your ads are displayed on. Targeting based on device type optimizes ads served on specific device types.

Creative Reporting is used to view all creatives running during the time period selected for that specific advertiser, campaign, or ad group and product selected in the sidebar

Data by User's Hour of Day will show Impressions, Clicks, or CTR by the different hours of the day throughout a week

Data by Users' Hour of Day
IMPRESSIONS
CLICKS
CTR

The Audience component shows all audiences the platform targeted for the running advertisements during the set period of time. This chart will break out each individual targeting element and their corresponding impressions clicks and CTR for display. If a user is viewing video campaigns, you will only see the targeting elements. 

Fold represents where an advertisement displays on a user's webpage. Anything displayed on the top half of a webpage - that does not require the user to scroll to view it - is considered above the fold.

Recency is a measurement of how long a user has been in a data segment

Gmail

HubSpot is a CRM platform. Learn how to effectively use HubSpot to manage your customers and other tips and tricks such as how to merge contacts or how to connect your Gmail account.

Charts available for Display and Video reporting