Give your Automation a name and click "ADD".

Select the Trigger option of "New Clickthrough" and click "CONFIRM"

Next click the "+" icon to add your next step.

Select the next step of "Filter" to set the criteria for your Automation.

Use the dropdown box to select the CRM Object you wish to filter by. In this example the object is the Campaign.

Choose object...
Click Through
Campaign Stage
Campaign
Contact
Account
Email Link
Email

This will open new dropdown boxes for you to select the Campaign Name. Set the Object to "Campaign", the Field to "Campaign Name" and the Operator to "Equal to".

In the Value field search to find the required Campaign Name, then click "CONFIRM".

Next, to specify a "Campaign Stage" click "+ AND" to add another filter row.

Repeat the filter process setting the Object to "Campaign Stage".

Set the Field to "Campaign Stage Name", the Operator to "Equal to" and look up the Campaign Stage Name in the Value box.

Choose operator...
Equal to
Not equal to
Contains
Does not contain
Not set

In this example the campaign Stage Name is "New Leads Stage 1".

Back on the Automations flow screen, to set up the next step, click the "+" icon.

In "Action" select "+/-  Record Field Value".

Then select "Increment" from the dropdown. This will display further options.

Set the Object to "Contact", the Field to "Lead Score" and the Value to the score you wish to give.

In this example, the Lead Score increment is set to 10. Then click "CONFIRM".

Next use the toggle switch to set your Automation to Live.

Add lead scoring to your CRM contact record the contact clicks through on an email campaign link.

Clickthrough on Campaign adds Lead Score