Click to display your available properties

Select the property you want to connect to Microsoft Ads

On Microsoft Ads, navigate to **Conversion tracking: UET tag**

In the following step, keep in mind that event names are Case Sensitive

Map the conversions you are tracking with AnyTrack to your Microsoft Ads events and deselect the options you don't want to send.

Allow AnyTrack 2-3 days to gather data on your users and collect accurate attributions for your campaigns.

From your Microsoft Ads dashboard, select **Tools**

Click **\+ Create** to create a new conversion goal

Select **Website** as the kind of conversion, and click **Next**

Conversion goals create | Microsoft Advertising

Select the category for the conversion goal

For the Goal Type select **Event**, and click **Next**

Under **Revenue**, select the option that suits your needs (for Outbound clicks, it's usually '0' but feel free to pick a value)

In **Count**, we recommend selecting **All** for *Lead*, *CompleteRegistration*, and *Purchase*, since a visitor might trigger several conversions.

We recommend a 90-day Conversion Window to get as much value from the campaign as possible.

In **Set up tagging**, ensure you're using the UET tag you have added to AnyTrack

The selection in the following step is not important since we are not going to install the UET tag on the property (or we will remove it if already installed) to prevent duplicate data.

Select **Yes, the UET tag was already installed** and click on **Save and next.**

Select **Manual installation**, and click **Next**

In the following step, the Action name is case sensitive, and it must match exactly with the event name as mapped in AnyTrack

In **Action**, select **Equals to** and enter the name of the Conversion Event as set in AnyTrack

\\

Depending on the type of event, select if you want to track it **on inline action** on on **page load**

You don't need to add the custom event tracking code to your website, as AnyTrack loads it in the background

Repeat the process for each one of the Conversion Goals you want to track

Navigate back to your AnyTrack dashboard and go to **Tracking Pixels**

Select the Microsoft Ad (Bing) **Tag Id**

Click on the code to copy the UTM Tracking Template

Go back to your Microsoft Ads account, select **Settings &gt; Account level options**

On **Tracking template**, paste the UTM Tracking Template code copied from AnyTrack

Account level options | Microsoft Advertising

Make sure the **Add Microsoft Click ID** option is enabled

Leave the rest of the configuration options as they are, unless you are sure they won't affect tracking.

Remove the UET tags from your website to prevent data duplication.

Microsoft

ads.microsoft.com

anytrack.io

This guide provides step-by-step instructions on how to set up the integration between Microsoft Ads and AnyTrack.

Microsoft Ads - AnyTrack Integration Setup