Navigate to [https://platform.admatx.com/](https://platform.admatx.com/)

Click into your desired advertiser by selecting the name

Remain in "First Party Data" and click "Add Pixel"

Tip! This will create an individual pixel for retargeting so be sure to make this memorable and unique 

Click "+ Mapping" to add additional pixel mappings

Examples:
Exact:  [https://admatx.com/blog/](https://admatx.com/blog/)
Only the [https://admatx.com/blog/](https://admatx.com/blog/) Page

Contains: /about-us/
[admatx.com/about-us/](http://admatx.com/about-us/) page and any page below it, for example:
[admatx.com/about-us/our-story/](http://admatx.com/about-us/our-story/)
[admatx.com/about-us/industry-initiatives/](http://admatx.com/about-us/industry-initiatives/)
[admatx.com/about-us/careers/](http://admatx.com/about-us/careers/)

Contains: *
Any page on the website

Contains:  *[admatx.com/*](http://admatx.com/*)
The homepage [admatx.com](http://admatx.com) (http or https) and any page below it.

Contains: */about-us/
Any page ending in about-us, but nothing below it.

Contains: *[admatx.com/about-us/*](http://admatx.com/about-us/*)
The [admatx.com/about-us/](http://admatx.com/about-us/) page and any page below it, for example:
[admatx.com/about-us/](http://admatx.com/about-us/)
[admatx.com/about-us/leadership/](http://admatx.com/about-us/leadership/)
[admatx.com/about-us/careers/](http://admatx.com/about-us/careers/)

Contains Custom: *[http://www.admatx.com/](http://www.admatx.com/)
No pages may be matched.

Copy the code to place on your website or tag manager.

Create a Retargeting Universal Pixel