"Site Identity" is a common option under "Customize".

Here you can change the "Title" or "Tagline" for your site.

Click "Back" to return to the "Customize" menu.

Click "Select Color" to choose a colour option for accents on the site. Some themes will let you choose to make changes to more colours on your site.

Sometimes, there are sub-menus you need to click through to reach the settings you're looking for.

Select one of the "Menu" items for your site.

Here you can change the name the menu item or remove it from the menu.

You can also rearrange items on your menu. Click and hold on the item you wish to move.

Then drag and drop the item where you want it in the menu.

With this theme, the Homepage Settings lets you choose which page you want readers to see when they first get to your site.

You can pick a "Static" page or a particular page of posts within a chosen category

— Select —
About
Name of page
Sample Page
Search
Test Wordpress Page
Write? Write. Right.

You can also choose to have the "Homepage" to show the latest posts on the blog.

When you're done customizing your theme, press "Publish" for the changes to be reflected on your site.

Customize Your Site's Identity and Navigation Settings