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How To Define Internal Traffic in GA4 Account.

Your team members might visit your property website for various reasons related to their work. The analytics system will count them as real prospects and show you data that won't be relevant to your analysis. To avoid this situation, you can set up conditions in your GA4 account to exclude the internal employees' IP addresses from being counted in the reports. Below are the steps to define internal traffic and exclude it from being captured in your analytics report.

17 Steps
2 minutes
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Step 0 of 17