Navigate to **'Campaigns'**, select **'Create Campaign,'** followed by **'Create Campaign Flow'.**

**Tip!** Setting up a campaign flow for the first time? Don't worry! [Check out our article](https://help.taponit.com/how-do-i-set-up-a-campaign-flow)on how to learn the process and make it a breeze!

Click **'Add Step'** and select the **A/B Test** option to begin.

Name your test and set your preferences, such as 'Custom Split' or 'Even Split.' You can also add multiple variations as needed.

Click "Experiment with different messaging and strategies."

Experiment with different messaging and strategies.

Next, you need to **delete** the first **'Send Message'** so that the A/B Test becomes the first step in your flow.

**Create your variations** based on your preferences, and consider altering key elements such as tone, messaging format, or visuals to achieve a clear contrast.

Once you're satisfied, click "**Schedule**." 🎉

A/B TestBVariation B50%AVariation A50%End of FlowAdd stepAdd stepAdd step