**Segment Assignment**
Choose how customers should be assigned to segments during the sync:
- Assign using custom rules – Assign segments based on one or more customer properties (for example, Department = HR or Employee Type = Staff).
- Assign using a spreadsheet column – Assign segments based on the value in a specific column of your spreadsheet (for example, the "Segment" column).
- Don't assign segments – The integration will not automatically assign any segments. You will need to manage them manually.