Log into the Google Analytics 4 account of the property.
[https://analytics.google.com/analytics/web/#/p347266754/reports/intelligenthome](https://analytics.google.com/analytics/web/#/p347266754/reports/intelligenthome)

Click on the "Event data retention" dropdown.

Select "14 months" as the retention time.

You have successfully updated the data retention limit.

Google Analytics

The Data Retention setting allows you to set the time duration you want your data stored in Google Analytics servers, after which it gets deleted.

After the expiration period, your data won’t be accessible in the GA4 exploration reports of any type. However, it will be available in your GA4 standard reports (events, conversion, etc.), data studio (if connected), data segmentation, and comparison widget.

Below are the steps to update the Data Retention Settings.

How to Update Data Retention Settings in GA4