Navigate to the Cross-Channel Attribution report. 

Click "View your overall marketing performance using multi-touch attribution"

View your overall marketing performance using multi-touch attribution

Under Attribution Model, select the edit icon to customize the conversion credit and revenue attributed to each channel.

Select the base attribution model that you will modify.  

Use the sliders to increase or decrease the credit given to each channel.  You can also fine-tune the amount of credit allocated to each channel by adding decimals in the text box. 

The sliders or text boxes can be treated as decimals that modify the % of conversion credit allocated to the channel.  For example
- Increasing the credit to 1.5 will increase the share of conversions allocated to the channel by 50%
- Decreasing the credit to .5 will decrease the share of conversions allocated to the channel by 50%

For detailed logic, see [https://help.rockerbox.com/article/7wjfp9x3ry-redistribute-conversion-credit-across-channels#2_detailed_logic_for_credit_redistribution](https://help.rockerbox.com/article/7wjfp9x3ry-redistribute-conversion-credit-across-channels#2_detailed_logic_for_credit_redistribution)

Once you let go of the slider, you will see the impact to conversions, revenue, and performance across channels. 

You can find detailed information on how the redistribution of credit works at [https://help.rockerbox.com/article/7wjfp9x3ry-redistribute-conversion-credit-across-channels#2_detailed_logic_for_credit_redistribution](https://help.rockerbox.com/article/7wjfp9x3ry-redistribute-conversion-credit-across-channels#2_detailed_logic_for_credit_redistribution)

Once you let go of the slider, you will see the impact to conversions, revenue, and performance across channels. 

You can find detailed information on how the redistribution of credit works at [help.rockerbox.com/article/7wjfp9x3ry](http://help.rockerbox.com/article/7wjfp9x3ry)

Once you've determined your optimal credit redistrubution, give the view a name and save the model. 

This will be available in the Cross-Channel Attribution report as an option in the Attribution Model dropdown.  Note, the core attribution model will not be modified, and your foundational date is not altered.

Click "Base Attribution Model
Modeled Multi-Touch
Channel	Credit Allocation	Conversions	Revenue	Spend	CPA	ROAS
Native	
0x
10x
146.63	$23,243.36	$51,924..."

Base Attribution Model
Modeled Multi-Touch
Channel	Credit Allocation	Conversions	Revenue	Spend	CPA	ROAS
Native	
0x
10x
146.63	$23,243.36	$51,924.00	$354.11	0.45
Paid Search	
0x
10x
2,100.29	$380,486.89	$47,441.81	$22.59	8.02
Email	
0x
10x
2,996.38	$497,196.54	$0.00	-	-
Influencer	
0x
10x
618.31	$93,606.66	$104,343.49	$168.76	0.90
Direct Mail	
0x
10x
1,254.15	$220,099.16	$14,629.44	$11.66	15.04
Paid Social	
0x
10x
2,011.55	$309,958.63	$350,126.42	$174.06	0.89
Paid Video	
0x
10x
36.22	$6,501.59	$37,023.04	$1,022.21	0.18
Organic Shopping	
0x
10x
2.55	$431.24	$0.00	-	-
TV	
0x
10x
91.23	$17,415.20	$17,216.12	$188.70	1.01
Referring Domains	
0x
10x
104.04	$23,457.76	$0.00	-	-
Organic Search	
0x
10x
934.79	$169,075.39	$0.00	-	-
Affiliate	
0x
10x
155.43	$26,211.79	$3,098.96	$19.94	8.46
Organic Social	
0x
10x
62.28	$12,778.11	$0.00	-	-
Organic Video	
0x
10x
1.71	$252.76	$0.00	-	-
Paid Display	
0x
10x
0.00	$0.00	$2,540.00	-	0.00
Direct	
0x
10x
1,579.20	$278,292.15	$0.00	-	-
Customer Referral	
0x
10x
65.78	$12,022.38	$0.00	-	-
SMS	
0x
10x
0.31	$90.01	$0.00	-	-
Newsletter	
0x
10x
1.34	$171.42	$0.00	-	-
Name
Save ModelCancel

How to Redistribute Credit Across Channels