Managing Unsubscribes between Tall Bob and Klaviyo

Unsubscribes are much more than best practice - it's legally mandated. The risks for you from a penalty and reputational risk point of view just aren't worth it. It's why Tall Bob provides you with the unsubscribe tools, regardless of whether you send via Klaviyo or Tall Bob. With our integration, you are able to sync opt-out data back to Klaviyo and build a segment to see who has unsubscribed from your messages.

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10 steps
40 seconds

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This tutorial is all about building the unsubscribe paths in the Tall Bob system to sync back to Klaviyo. Let's start in the Tall Bob web app.

Part 1: Set up the event sync in Tall Bob web app

First, navigate to <https://app.tallbob.com/integrations> You can simply click this link, or once logged in, navigate to Integrations via the Settings icon in the top-right hand corner.

You should already have 'Event Sync' enabled.

Event Sync will send data to Klaviyo such as Messages Sent and Delivered, along with data related to your campaigns such as Impressions, Form Submissions and Unsubscribes.

Part 2: Setting up a Klaviyo Segment

Now, we're going to head over to the Klaviyo interface.

**Setting up this segment is totally optional.**\ Tall Bob will still manage unsubscribes automatically, even if you skip this step.\ However, setting it up can give you better visibility within Klaviyo - making it easy to track unsubscribed profiles.

Navigate to [https://www.klaviyo.com/lists](https://www.klaviyo.com/lists)

Click the 'Create New' dropdown and select 'Create Segment'

Provide a name for your segment. We suggest something like "Unsubscribed via Tall Bob"

Now, we're going to set the segment conditions.\ \ Click the 'Select a condition' dropdown and choose 'Properties about someone'.

Next, choose the dimension "tb_unsubscribe".

For the dimension value, you'll be choosing a 'Type' and selecting 'Text'.

Click the 'equals' drop down to reveal more options and change to 'is set'.

Now, simply click 'Create Segment'.\ \ And you're all done!

Tall Bob and Klaviyo will stay in touch and keep this Segment updated for you so you will always have access to the freshest information.

Tip! Have questions about opt-outs? Check out our Klaviyo FAQs page: <https://support.tallbob.com/support/solutions/articles/17000146315-klaviyo-faqs> Or reach out to your Account Manager for support.