Click "View the sequences of marketing touchpoints leading customers to convert"

View the sequences of marketing touchpoints leading customers to convert

Select the relevant conversion event to take a closer look at user behavior around that event. 

Select your desired date range. 

The date range will indicate when the conversion occurred.  The marketing touchpoints may have occurred outside of this date range. 
Click here.

Select your desired date range. 

The date range will indicate when the conversion occurred.  The marketing touchpoints may have occurred outside of this date range. 

Select a customer type.  

This will default to all customers.  You can also see user behavior against only new customers or only repeat customers.  

For many Rockerbox users, the user behavior for new vs repeat customers will differ significantly. 

Below, you will see a cohorted view of all of the marketing touchpoints on a user's path to conversion. 

In the below example, you can see 367 customers within this date range first had a Paid Shopping touchpoint, then an Affiliate touchpoint before purchasing. 

You can also filter for paths to conversion that contain specific types of touchpoints. 

Choose from paths that contain a certain type of touchpoint anywhere in the path, as a first touchpoint, or as a last touchpoint. 

For example, take a look at all paths to conversion that contain a Paid Social touchpoint anywhere in the path.

You can also filter for paths to conversion that contain specific types of touchpoints. 

For example, take a look at all paths to conversion that contain a Paid Social touchpoint anywhere in the path.

Funnel
Marketing Paths:
Purchasers (SMS clicks only, Pin clicks only)
Open
Save View
Filter by
Anywhere In Path
Group by
Tier 1
Customer type
All Customers
Last 30 days
Anywhere in Path
Paid Social
Paid Shopping
Email
Organic Search
Direct
Paid Search
Affiliate
Referring Domains
Organic Social
SMS
Unmapped Events
Display
Blog
Organic Video
Organic Shopping
First Touch
Tier 1 contains
Last Touch
Tier 1 contains
Minimum Number of Steps: 1



Each path must meet the conditions of any of the tiers within a selected filter. It must also meet the condition of all populated filters.

Clear All Filters

Filtering for a specific channel or tier 1 value will show all paths that contain that channel on the path to conversion. 

Drill down to further levels of granularity (lower "tiers") to see user behavior in more detail.  

For example, how to user behavior change for users with Facebook prospecting vs Facebook retargeting on their path to conversion. 

Click "Paid Shopping
∟google
Paid Social
∟fb-ig_Retargeting"

Paid Shopping
∟google
Paid Social
∟fb-ig_Retargeting

The Key Insights section will report on user behavior highlights for whatever you have filtered on. 

For example, see the highest AOV and fastest converting paths for users with paid social anywhere on their path to conversion. 

Key Insights
1234
Highest Earners
The following paths generated highest average revenue across all channels.
$373.85 avg rev, 66 conversions
Paid Social
∟fb-ig_Retargeting
$253.08 avg rev, 27 conversions
Paid Shopping
∟google
Paid Social
∟fb-ig_Retargeting
$132.37 avg rev, 15 conversions
Paid Social
∟fb-ig_Retargeting
Paid Shopping
∟google
Fastest Movers
The following paths converted customers in the lowest average conversion time across all channels.
2 days 18 hours, 15 conversions
Paid Social
∟fb-ig_Retargeting
Paid Shopping
∟google
3 days 22 hours, 66 conversions
Paid Social
∟fb-ig_Retargeting
11 days 16 hours, 27 conversions
Paid Shopping
∟google
Paid Social
∟fb-ig_Retargeting
Most Common Touchpoints
The following touchpoints appeared the most across your selected conversions.
108 conversions
Paid Social
∟ fb-ig_Retargeting
42 conversions
Paid Shopping
∟ google
High Volume, Low Revenue
The following paths led to a high number of conversions, but generated relatively low average revenue.
15 conversions, $132.37 avg rev
Paid Social
∟fb-ig_Retargeting
Paid Shopping
∟google
27 conversions, $253.08 avg rev
Paid Shopping
∟google
Paid Social
∟fb-ig_Retargeting

Marketing Paths: How to Navigate