New Visitors
Identify the top-of-funnel marketing driving net-new visitors to your website

Add filters to look at a specific channel or you can look across your entire marketing mix to see which channels are most effective at bringing new visitors to site

There are a few different views within new visitors that you can leverage

Most new visitors shows across all channels, which brought the most new visitors to site along with other secondary performance metrics - including bounce rate and avg number of page views. 

Most Efficient Cost enables you to see which channels have the lowest cost per new visitor. 

Meaning which channels are driving new users to site most efficiently

Most Page views allows you to identify which channels drive the highest user engagement once they get to site. 

For example, your Cost per new visitor may be very low for a channel - but the bounce rate & avg page views may indicate this is low quality traffic

Click on a specific channel to drill in and see performance at a more granular level

New visitors view