First up, we're going to start in Klaviyo.
With these instructions, we've used the segment name "Received SMS in last 14 days from Tall Bob".

Of course, use what's right for your team and your reporting. The most common way we see is yymmdd_Segment. 
where examples of segment are; 
Customer haven't purchased 90days or VIP_Customer haven't opened email in 60days

Navigate to [https://www.klaviyo.com/lists](https://www.klaviyo.com/lists)

Segment
A dynamic segment of people based on their behavior or properties

Click this text field and type your segment name. 
You'll see we're using "Received SMS in last 14 days from Tall Bob".

Click the Definition Dropdown to set your segment conditions.

Chose your segment conditions.
We've chosen "What someone has done (or not done)"

You can see, we've chosen the metric "tb_message_delivered".

Then chose the time period and event and time parameters.
Of course, choose what's right for you.

You'll see we've chosen 'at least once' and 'in the last'

And, 30 days.
Depending on your buying cycles, you may want to experiment with these parameters.

Click "Create Segment »".
You're all done with Part 1!

Don't close down your Klaviyo segment! You're going to need the Segment ID which you'll be able to grab from the URL when your segment is created.

We're going to head over to the Tall Bob web app to bring your segment across to Tall Bob and send your campaign.

Go to [https://app.tallbob.com/integrations](https://app.tallbob.com/integrations)
You can drop straight into that section of the app, or navigate via the home page of the app.

Head to your Klaviyo Integration and click the 'Add New Sync List' Button

Remember that note from the end of Part 1? You'll need that Segment ID from Klaviyo. (It is usually 6 characters in length)

You can copy the Segment ID from the Klaviyo URL as per image below.

Or you can Click "Settings" and then select the Segment's ID from there

Click "This segment’s ID is RxFCuT. You might need this for integrations that require a Klaviyo list or segment ID."

This segment’s ID is RxFCuT. You might need this for integrations that require a Klaviyo list or segment ID.

Double-click "This segment’s ID is RxFCuT. You might need this for integrations that require a Klaviyo list or segment ID."

Paste the Segment ID into the box. It's the letter and number sequence directly after the /list/ and before your segment name.

Click the "Group Name" field and use the same segment name you used in Klaviyo. A copy and paste will do the trick.

Your new Segment is now being Synced to Tall Bob.
It's that easy.


You'll know your sync is ready when the Sync Status no longer says 'Syncing' and you can see the right value under the Number of Contacts.
Tall Bob will automatically sync your segments every 24 hours.
If you want to manually refresh, you can - go to the 'Manually Initiate Sync tutorial'.

The following steps assume that you're familiar with the Tall Bob platform, and have set up messages, landing pages and videos if you intend to use them. If you're not sure about this, have a chat with your Tall Bob account manager - we'll get you sorted out.

If you are familiar, here's a quick refresh.

In the top navigation of the Tall Bob app, click "Distribution".

Create an SMS Campaign with a dedicated landing page to display your video content on.

For this campaign, we'll be using a full mobile landing page experience. Here's how.
Select your Landing Page. If you don't have one set up, we may need to take you to another tutorial.

Select your video (Optional). 
Not thought about video before? Talk to your Tall Bob account manager.

Select your Sender ID. These are usually pre-loaded to your account.

Select the Message Editor and type the SMS message you want to send to your customers.
Keep an eye on your character count.

Click the "Insert Page URL" button to add the Campaign URL.

Click Groups and start typing your group name to find your Klaviyo segment.

Sent SMS in last 14 days (152928 Contacts)

Click the "Campaign Name" field and type the campaign name you choose.

Don't forget to double check, or send a test send to yourself to make sure everything looks great.

Take a deep breath and click "Send".

All done.
We hope this tutorial has been helpful. If you have any feedback, or need more of a hand, drop an email to [support@tallbob.com](mailto:support@tallbob.com)

app-2.tallbob.com

klaviyo.com

app.tallbob.com

Segmented campaigns are great way to send as you can compare the performance of each segment over time allowing you to improve performance. (Naming conventions of your segments are critical). 

This tutorial will take you through how to send a campaign by setting up your segments in Klaviyo and then using Tall Bob's platform to fire away.

And then of-course, you can get your analytics back in both your Klaviyo and Tall Bob platform.

It's pretty cool!