**Buy a domain (if you don't have one)**

You’ll need to have your own custom domain in order to get this set up. This is not\
your campaign page, wefunder.com/COMPANYNAME. This would be your own\
unique website for your business.

If you don’t have a domain: To purchase a domain, you can visit a domain name\
registrar, such as Google Domains, GoDaddy, or namecheap. Simply find the domain name you would like, and purchase it.

For the purposes of setting up CAPI and the Facebook Pixel, you don’t necessarily\
need to buy an expensive domain name, as it will only exist on the backend for CAPI integration. Any domain name that can be verified in your Facebook ad account will work.

**Verify your domain in your FB account**

Navigate to your [Facebook business settings](https://business.facebook.com/settings). Select the “Brand Safety” tab from the left sidebar and then click “Domains.”

Click on “Add” and then “Create a new domain”

Follow the instructions provided by Facebook to verify your domain. Once it is verified, add it to your Wefunder dashboard ([https://wefunder.com/company_url/edit/extras](https://wefunder.com/&lt;company_url&gt;/edit/extras))

**Important:** You cannot use the same Facebook Pixel that you are already using for another website. Since we also use the standard "purchase" event to track investments in your campaign, using the same pixel for two different websites can lead to tracking discrepancies.

Let's now create a pixel from your ad account. Click on the “All tools” menu → “Event Manager” → “Connect Data”

Give a name to your pixel (we recommend “&lt;CompanyName&gt; Wefunder Pixel”) then click on "Create"\
\
Uncheck "Request a Test Drive..."\
\
Click "Create"

Click on "Start CAPI setup" then "Finish"

Select the events “View Content”, “Initiate Checkout”, and “Purchase” → click on “Continue”

Checkmark all values EXCEPT for “Opt Out.” Make sure to do this for all the events. This is what it looks like when you are done:

Now click on “Continue” and then “Confirm Setup” on the next page:

Once you're on to the "see instructions" step: DO NOT CLICK FINISH. Instead, click "Open Implementation Guide" under "Manually Implement the API Yourself"

A new window will open. Click on “Get Started," then scroll down to the “Generate an Access Token” section and click “Generate Access Token.”

Once the token is generated, copy-paste it into your Wefunder dashboard alongside your Pixel ID:

Click “Finish” at the bottom of the page after completing this step:

Navigate to your pixel settings and click on “Share with a business”

A new window will open. Click on “Assign Partners." (Make sure you have admin access to your own Business Account so that you can share your pixel with Wefunder)

Enter the Wefunder Business Manager ID (2164009257179717), toggle “Manage events dataset” and then “Next”

The Wefunder team accepts pixel requests on Mon-Fri 9 am - 5pm ET. You will see a Facebook notification when your pixel is accepted.

After your request is accepted, it will take about 30/60 minutes for events to start firing:

Setting Up Facebook Pixel for Wefunder

Register your domain on Facebook

Set up your Facebook Pixel

Set up CAPI

Share your Pixel with Wefunder