Select the appropriate conversion based KPI. This will automatically open the settings.

Select KPI
CTR - Click-Through Rate
CPA - Cost per Acquisition
CPC - Cost per Click
CPCV - Cost per Completed View
Incremental Reach
Nielsen OTP
Reach
ROAS - Return On Ad Spend
Completion Rate
Viewability
vCPM - Viewable Cost per Thousand

Option 1: Calculate off of main conversion

Click "Calculate CPA off of top priority pixel"

Select your primary pixel. This is the pixel that the campaign will use to calculate the primary KPI. 

namr (l51jfci)
Purchase Conversion Pixel (ayhxuwy)

Click "Add Conversion Data Source" to add any additional pixels you would like to track the conversions associated to your campaign.

Option 2: Calculate off of multiple pixels

Add all pixels to associate to the campaign

Select which pixels to include in the custom calculation

Enter the percentage of credit to apply toward each pixel

Admatx

This step requires that your conversion pixels have been created and placed

Setting up Conversion Based KPI