Select your base date range. This can be from the pre-set options, or a custom date range.

Select your base date range.  This can be from the pre-set options, or a custom date range. 

Select the date range you'd like to compare your base date range to. \
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This can be a custom date range, or a selection from the common comparisons including week-over-week or month-over-month comparisons. 

Select the date range you'd like to compare you base date range to. \
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Options include \
\- the previous time period (ex previous 11 day compared to most recent 11 days)\
\- month-over-month (aligned to date or day of week)\
\- year-over-year (if previous year was tracked in Rockerbox)(aligned to date or day of week)

Previous 31 days2023-07-02 - 2023-08-01Month over month2023-07-01 - 2023-07-31No Comparison

The summary tiles will show stats against your base date, with the overall % change from the comparison date below.

2023-08-01 - 2023-08-312023-07-01 - 2023-07-31

The graph will show a daily comparison of the selected stat (ex conversions, spend, CPA). \
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This can be used to identify trends over time. As always, you can filter for specific channels to see trends on a more granular level. \
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Per day, per channel comparisons can also be used to identify the causes of more drastic fluctuations over time.  Hover over a specific date to reveal this comparison. 

Aug2345678910111213141516171819202122232425262728293031

The Channel Breakdown grid will show the % change in each of the reporting metrics, with the base date metric on top and the comparison date metric below.\
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Drill down to additional granularity by clicking on the tiers. This can help investigate what's causing major changes, or where there's more variability in a channel that might be further optimized.

Time Period Comparison