To start a B2C deliverability audit, you'll first want to create 4 variations of your email.  The purpose behind this is so that you can easily see how your emails are performing with the major B2C inbox providers.  We recommend naming these emails with <your email name> - <inbox provider>.  

Alert!  The "Other" email segment will include business domains and other inbox providers that do not include one of the major 3 consumer inbox providers.

You will then want to navigate to "Workflows" and create a new workflow.

Create a blank "Contact based" workflow and name it something that you (or your team) will recognize.  Please note that once the email has been sent, the workflow is no longer needed.  It is used purely as a mechanism to split your sending list(s) into the contact's respective inbox provider branch and then execute the email send.

Underneath the "Contact enrollment trigger" add a B2C Deliverability Audit workflow action step.  

Underneath the B2C Deliverability Audit workflow action step, add a "Value equals branch" to display the different email providers as branches.

Your workflow will now have different branches for each major consumer inbox provider.  Underneath each one of these branches, you'll want to use the "Send email" action and choose the email that corresponds with each inbox provider.  This was the first step covered.

Underneath the "Google" branch, select the email that you created in the first step that has "Google" in its email name.

Navigate to the "+" sign underneath the "Microsoft" branch.

Underneath the "Microsoft" branch, select the email that you created in the first step that has "Microsoft" in its email name.

Navigate to the "+" sign underneath the "Verizon" branch.

Underneath the "Verizon" branch, select the email that you created in the first step that has "Verizon" in its email name.

Navigate to the "+" sign underneath the "None met" branch.

Underneath the "Other" branch, select the email that you created in the first step that has "Other" in its email name.

Once the workflow is turned on, navigate to the "Enroll" button to enroll your list(s) into the workflow.  At the time of enrollment, Seventh Sense will immediately start segmenting your audience into its respective inbox provider and then start delivering your email.

You can then use the "Compare emails" feature within the HubSpot email dashboard to audit how your performance compares with each inbox provider. Simply click "Compare emails" and then "Select email to compare" where you would select each email that was part of the audit. 


Click "B2C Deliverability Audit - Google"

Click "B2C Deliverability Audit - Microsoft"

Click "B2C Deliverability Audit - Verizon"

Date range:
Start date
End date
to
Email
Remove email
B2C Deliverability Audit - Google
Overall performance
View email
B2C Deliverability Audit - Google
Email type

Automated

Updated on

May 17, 2022

OPEN RATE
31.25%
CLICK-THROUGH RATE
26.67%
CLICK RATE
8.33%
UNSUBSCRIBES
0%
Open performance

Recipients

48

Open rate

31.25%

Subject

Deliverability Audit - Google

From name

Mike Donnelly

From address

mike@theseventhsense.com

Send date

May 17, 2022 12:48 PM

Click performance

Click rate

8.33%

Click-through rate

26.67%

Number of links clicked

4

Email health

Unsubscribes

0
Readability

Read

0%

Skimmed

0%

Glanced

0%
Deliverability

Successful deliveries

48

Not sent

0

Spam reports

0

Hard bounces

0

Soft bounces

0
Email
Remove email
B2C Deliverability Audit - Microsoft
View email
B2C Deliverability Audit - Microsoft
Email type

Automated

Updated on

May 17, 2022

OPEN RATE
27.08%
CLICK-THROUGH RATE
23.08%
CLICK RATE
6.25%
UNSUBSCRIBES
0%
48
27.08%

Deliverability Audit - Microsoft

Mike Donnelly

mike@theseventhsense.com

May 17, 2022 12:48 PM

6.25%
23.08%

3

0
0%
0%
0%
48
0
0
0
0
Email
Remove email
B2C Deliverability Audit - Verizon
View email
B2C Deliverability Audit - Verizon
Email type

Automated

Updated on

May 17, 2022

OPEN RATE
28.73%
CLICK-THROUGH RATE
0.66%
CLICK RATE
0.19%
UNSUBSCRIBES
0%
529
28.73%

Deliverability Audit - Verizon

Mike Donnelly

mike@theseventhsense.com

May 17, 2022 12:49 PM

0.19%
0.66%

1

0
0%
0%
0%
529
0
0
0
0
Email
Remove email
B2C Deliverability Audit - Other
View email
B2C Deliverability Audit - Other
Email type

Automated

Updated on

May 17, 2022

OPEN RATE
20.83%
CLICK-THROUGH RATE
20%
CLICK RATE
4.17%
UNSUBSCRIBES
0%
48
20.83%

Deliverability Audit - Other

Mike Donnelly

mike@theseventhsense.com

May 17, 2022 12:48 PM

4.17%
20%

2

0
0%
0%
0%
48
0
0
0
0
Add email

Using the deliverability audit workflow action with HubSpot - B2C Example