Sales

Top 10 Free Sales Tools to Watch Out for in 2023

Check the top 10 free sales tools that can supercharge your team, automate processes and improve customer satisfaction.

Introduction

Modern customers want value, not a hard sell. They also expect targeted brand messaging and personalized offers. Anything less than this and businesses risk losing the trust of the customers. But effective customer outreach, lead generation, and sales monitoring can be challenging. Furthermore, improving sales productivity and closing deals is hard if you cannot measure real-time performance. 

The best sales tools can support your sales process, from follow-up reminders to lead generation. It encompasses a broad spectrum of functions. These include customer relationship management, lead prospecting, sales automation, analytics, and reporting. A cutting-edge tool empowers your sales team – to identify qualified leads, know the right time to target them, and streamline complex tasks. 

Supercharge your sales team! Here are the top 10 free sales tools (and free trials) that are worth trying in 2022 and beyond. 

Let’s get started. 

Top free sales tools of 2023

  • HubSpot
  • Owler 
  • Freshsales 
  • Drift 
  • UpLead
  • Calendly 
  • Canva
  • Insightly  
  • Crunchbase 
  • SalesHandy 
  • Bonus sales tool: Scribe 

What is a sales tool?

Whether a large enterprise or a small business, you need robust tools to empower your sales team. Sales cannot be based on guesses and hopes as they get more complex today. You need real-time data and resources to streamline workflow and improve satisfaction throughout the customer journey. That’s where sales tools come into the picture. 

The cutting-edge software tools help automate processes and gather insights to make sales more efficient. Simply put, they streamline the sales process, help generate more leads, and close deals successfully. It encompasses various advanced technologies for more efficient methods. Customer Relationship Management (CRM), sales intelligence, prospecting, sales acceleration, data integrations, etc. – the sky is the limit. 

Key features of free sales tools 

Finding the right free sales tools can make or break your business. Here are some key features to watch out for:  

  • Ease of use.
  • CRM integration. 
  • Content management. 
  • Scalability. 
  • Insights and analytics. 
  • Data protection. 
  • Mobile-friendliness. 
  • It should be free to use or have a free trial period. 

Why do you need free sales tools? 

Discussed here are the benefits of the best sales tools: 

  • Effective data organization and management: Ensure all departments stay organized and in sync with accurate sales, customer service, and marketing data. 
  • Make more accurate sales forecast: Powerful sales tools record and organizes data efficiently. This enables making accurate forecasts. 
  • Better collaboration: Easy access to critical sales data and seamless integration aids in better internal collaboration. 
  • Automate processes: Do not let your team waste time on complex processes. Automate important tasks and improve the productivity of your sales team. 
  • Analytics and reporting: Powerful analytics and reporting enable informed decisions that can help improve your sales performance. 

10 Best free sales tools of 2023

#1: HubSpot CRM 

G2 Rating: 4.4 
Capterra Rating: 4.5 
HubSpot CRM Pricing: 100% Free  

HubSpot CRM Overview

HubSpot CRM is one of the best free sales tools today. The robust and comprehensive CRM software can be best used by sales leaders, marketers, and sales representatives. Cutting-edge tools reduce bottlenecks in the sales process, helping close more deals. Get access to a broad range of free features. These include prospect tracking, email tracking, live chat, company insights, pipeline management, and reporting dashboard. 

The free plan allows adding 100 contacts per engagement method. You do not require a credit card to use the free HubSpot CRM tool. 

#2: Owler  

G2 Rating: 4.3
Capterra Rating: 4.0 
Owler Pricing: $0 forever, ideal for personal use; premium plans start at $35 per month – billed annually

Owler Overview

Owler is one of the best tools to discover new prospects and keep track of your competitors. It provides valuable industry and company insights. This makes finding leads, competitors, and the latest news easier. With the data handy, the tool enables you to optimize your lead prospecting process and sales results. It integrates seamlessly with workflow tools such as HubSpot, Salesforce, and Microsoft Teams. 

You can also automate tasks and schedule sales triggers for better customer engagement. The free plan includes standard search features and the option to follow up to 5 companies and the top 3 competitors. 

#3: Freshsales   

G2 Rating: 4.6
Capterra Rating: 4.5 
Freshsales Pricing: $0 per user per month; paid plans available 

Freshsales Overview

The sales tool by Freshworks, Freshsales, helps personalize customer engagement and shorten sales cycles. It provides a 360-degree view of your customer interactions. This enables the creation of personalized experiences and faster close deals. The free tool automates time-consuming tasks and set up contextual conversations. This allows your sales team to spend more time closing a deal and not on complex legwork. 

The software provides a broad range of lead-generation tools. This includes AI-powered chatbots, customized web forms, and contact scoring. AI-powered insights help close deals faster and more efficiently. The free tool comes with built-in email, phone, and chat. Freshsales mobile app makes it one of the top free sales tools in 2023.    

#4: Drift   

G2 Rating: 4.4
Capterra Rating: 4.5 
Drift Pricing: Free plan supports unlimited contacts; paid plan starts at $2500/month – billed annually  

Drift Overview:

Drift is a powerful and unique sales tool that helps create personalized experiences and engage your prospects. It is an ideal software for sales and marketing teams. The free plan supports unlimited contacts. You can also set up live chat and website welcome messages. It is a great tool to give your customers a personalized feeling with your brand conversations. The tool also supports Google Analytics, Slack, and Calendar integrations. 

The free version can be used on both desktop and mobile. While you get custom branding and advanced integrations with paid plans, the free plan provides basic reporting.  

#5: UpLead    

G2 Rating: 4.7
Capterra Rating: 4.7 
UpLead Pricing: Free trial available; premium plans start at $64/month – billed annually 

‎UpLead Overview:

UpLead is one of the best sales tools for effective lead generation and finding emails. It has a wide range of cutting-edge tools that can empower your sales team to the next level. These include email finder, prospector, email verifier, etc. As soon as you sign up, the dashboard provides quick access to a full suite of tools. It is ideal for B2B prospecting, ensuring accurate data to prevent low-qualified leads. 

During the free trial period, you can test drive all options and features that UpLead provides. This enables you to make informed decisions, get quality prospects, and streamline workflow. It is an effective tool to improve your lead generation strategies. 

#6: Calendly     

G2 Rating: 4.7

Capterra Rating: 4.7 

Calendly Pricing: The basic plan is always free; premium plans start at $8/seat per month  


Calendly Overview:

Calendly is a powerful appointment scheduling tool that can help speed up your sales cycles and close more deals. It allows your sales team to schedule customer meetings seamlessly so they can focus more on making the sale. It will enable sending a personalized booking link to new leads. The latter can follow the link and set a meeting time on your website that is most suitable for them. This means the sales team does not need to waste time sending emails for meeting availability. 

It is an effective scheduling tool that aids in marketing automation and helps save the time of your sales professionals. The free version supports unlimited scheduled meetings and unlimited one-time event notifications. It also aids in seamless integration with Outlook, Google, and iCloud Calendars. Self-serve email support and a help center further make the tool user-friendly. 

#7: Canva     

G2 Rating: 4.7
Capterra Rating: 4.7 
Canva Pricing: Free plan is available; a 30-day free trial period is also available for paid plans


‎Canva Overview:

Canva is one of the top free sales tools for creating sales presentations highly. The tool is straightforward to use, with powerful drag-and-drop features. It allows the creation of eye-catching slide decks and expressions that can help delight your prospects and leads. The tool enables you to save the sales presentations and share them while you are on a call. You can also share the screen while making a video call. This helps improve customer engagement. 

The free plan gives you over 250,000 free templates and more than 100 design types. Other features you get are 5GB cloud storage and over 100,000 free graphics and photos. You also get access to social-sharing modes, built-in presentations, and collaboration tools with real-time commenting. The free plan also allows you to export designs in the form of animated GIFs and MP4 videos. 

#7: Insightly      

G2 Rating: 4.2
Capterra Rating: 4.0
Insightly Pricing: Free trial period is available with all features; after that, paid plans start at $29 per user per month


Insightly Overview:

Insightly is a powerful CRM software that helps engage your customers meaningfully, build connections, and deliver unforgettable experiences. Using this tool, you can create personalized brand experiences. It allows you to reach customers at the right time to sell smarter. Lead routing enables tracking only the most qualified leads, helping save your sales team's time. 

Insightly automation allows you to create multi-step, complex business processes to streamline the workflow. This means you can create & update records, send email alerts, and generate tasks. You can create and even send emails from within the software. It also supports sending bulk emails to a comprehensive leads and contacts list. The real-time monitoring and tracking feature notifies customers when they open emails. 

You can enjoy a broad range of features within the free trial period. Both the Plus and Professional plans come with a free trial. 

#8: Crunchbase       

G2 Rating: 4.5
Capterra Rating: 4.3
Crunchbase Pricing: Free trial period available with the paid plans 

Crunchbase Overview:

Crunchbase is one of the best free sales tools that use sales intelligence to identify qualified leads. It is an all-in-one prospecting tool that enables your sales team to find qualified leads quickly and close more deals. Using the software, you can narrow down your search within a particular industry type, location, or investment type. Based on your selection criteria, Crunchbase also provides company recommendations. 

This minimizes the time taken for the search process and helps you find prospects quickly and efficiently. It can help track trigger events and buying signals. The tool also provides the latest market news and updates. This enables you to close deals faster and deliver an improved customer experience. The software comes integrated with Outreach and Salesforce. These allow the automatic pushing of the contacts into the sales sequencing process. 

The free trial period lets you use all the features and options Crunchbase offers for paid plans. 

#9: Saleshandy        

G2 Rating: 4.7
Capterra Rating: 4.5
Saleshandy Pricing: All the plans come with a 14-day free trial period 


‎Saleshandy Overview:

Saleshandy is a cold email automation tool that helps you scale your lead generation and outreach efforts. It allows tracking open email rates and seamlessly fits into your sales process. You can autopilot your email campaigns and also schedule automated follow-ups. You can set up multi-stage sequences for high available rates and drive more conversations. It allows personalizing your emails using merge tags to capture attention and get more replies. 

All the paid plans come with a free 14-day trial period during which you can access all the features and tools this software provides. 

#10: Bonus Free Software Tool: Scribe        

G2 Rating: 4.9
Capterra Rating: 4.3
Saleshandy Pricing: Scribe is entirely free to use 
Saleshandy Overview:

Although Scribe is not a sales tool in the exact sense, you can use it to create powerful sales documents — and strengthen your client-facing or training materials.

Scribe is a process documentation tool that instantly turns your processes into step-by-step guides. Showcase your product's best features outline a use case, or strengthen your sales enablement efforts by effortlessly building comprehensive documentation. Like this one:

And with Scribe Pages, you can combine Scribe with video, images and more to create visually stunning templates, instructions or walkthroughs. Here's an example that helps Slack users get started:

You can seamlessly share Scribes or Pages with your team, add to any external knowledge base, send via link or export as a PDF.

It's never been so easy to show how it's done.

‎Conclusion 

Boost your sales process and lead generation efforts using the best sales tool. The above free sales tools are highly effective in helping identify new leads, create email campaigns, improve collaboration, and close deals successfully. HubSpot CRM is the best tool for improving customer engagement and driving more sales. You can also use devices that come with mobile applications, allowing you to access vital data at any time and from anywhere.