Tracking website visits with Nutshell Analytics.

This walkthrough is essential for anyone looking to leverage Nutshell Analytics to enhance their marketing efforts. It provides a straightforward setup process for tracking website visitors and lead attribution, enabling businesses to gain valuable insights into traffic sources and visitor behavior.

42 seconds

Nutshell

Nutshell Analytics gives you access to powerful Nutshell features like website visitor tracking and lead attribution, and it's easy to set up. Let's walk through how!

To get started, from the sidebar select "Marketing" > "Website" > "Analytics".

Then, hit the 'Set up tracking' button on the Analytics page.

Next, you'll hit the 'Copy' button to copy the embed code we provide and paste it into the <head> of your website. The steps to add the embed code to your site vary depending on how your website was built. If you’re using WordPress, for example, you can use a plugin or Google Tag Manager or manually edit your HTML to add the code snippet. If you’d like assistance with adding the code to your site, contact us or click ‘Get started’ below the embed code to schedule a quick 15-minute walkthrough with our team.

Next, let's quickly look at some of the features Nutshell Analytics enables. Once you've set up Analytics, you'll see several reports on your Analytics page, including reports on: - The amount of traffic your site gets - Where your visitors are located - What industries they work in Scroll down to check out all of the reports on this page.

Under Reports > Attribution, you can see data on where your leads come from. The **attribution report** shows you how many leads and new customers each source brought in and how much value each lead channel provided for your business.

Nutshell Analytics also powers **VisitorIQ**. This prospecting tool enables you to identify the companies and individuals who visit your website even before they fill out a form so that you can reach out proactively.

From your **lead timelines**, you can also see which pages on your website leads viewed and which source, such as search engines, online ads, or email, they came from. This helps you get to know your leads better and evaluate your marketing campaigns’ success.

Tracking website visits with Nutshell Analytics.

42 seconds

Nutshell

Nutshell Analytics gives you access to powerful Nutshell features like website visitor tracking and lead attribution, and it's easy to set up. Let's walk through how!

To get started, from the sidebar select "Marketing" > "Website" > "Analytics".

Then, hit the 'Set up tracking' button on the Analytics page.