ALT tags are “alternative text ” for an image. ALT tags are used to describe the image or what the image is representing. One of the main purposes of ALT tags is for the benefit of visually impaired users who use screen readers when browsing. As with many website specifics, ALT tags also play a role in SEO. ALT tags help search engines associate images with a webpage ‘s content so they can properly index it within their search results. ALT tags also help search engines determine the best results to provide when a user searches for images.
