Setting Up Loyalty Program - Ways to Earn

Learn how to configure a Loyalty Program for your customers using the Nector. This guide covers creating an earning rule, assigning point values, and adjusting advanced settings to ensure your loyalty program operates smoothly.

Vipin Pandey
39 steps
4 minutes

Nector

My Shopify

Shopify

Click "Programs"

Click "Create Earning Rule"

**Choose the reward type**\ For Signup, Birthday, Anniversary and Social triggers, pick what the customer gets: - **Points**: a fixed number of points, e.g. 100 - **Amount discount**: a flat amount off, with an optional minimum cart value - **Percentage discount**: a percentage off, with an optional minimum cart value - **Free shipping**: with an optional minimum cart value

Click the "Points to reward" field.

**For Order Placed rewards, set points per ₹1**\ Enter the points earned per ₹1 spent. Then choose when they’re credited: order placed, order paid, order completed, or paid and completed.

**Birthday and Anniversary rewards** Both work the same way. Birthday rewards are given on the customer’s birthday, and Anniversary rewards on their anniversary. 1. Click **+ Create Earning Rule** and choose **Birthday Reward** or **Anniversary Reward**. 2. Choose the reward type: **Points**, **Amount Discount**, **Percentage Discount**, or **Free Shipping**. 3. Enter the values, such as the points or the discount and an optional minimum cart amount. 4. Click **Create**. The reward is given automatically on the date. Customers only receive it if their birthday or anniversary date is saved in Nector, so make sure you collect these dates from customers.

**Social Media & Other rewards** Reward customers for following your social media profiles or visiting another page you choose. 1. Click **+ Create Earning Rule** and choose **Social Media & Other Rewards**. 2. In **Link Type**, choose the platform you want to send customers to, for example **Instagram**. 3. In the profile link field, paste the full link to your profile, for example `https://www.instagram.com/yourbrand`. The field name changes with the platform you pick, such as **Instagram Profile Link**. 4. In **Points to reward**, enter how many points customers earn, for example 100. 5. Click **Create**. The reward appears in your rewards widget. When a customer clicks it, they go to your profile and receive the points. *Tip:* To reward several platforms, such as Instagram and YouTube, create a separate rule for each.

Click here.

Click a rule to open it. Under **Reward Settings** you can: - edit the reward - choose whether it shows in “Ways to Earn” - set its icon, position, title, description and link Description variables such as `{coin_name}` are available. Click **Save** when done

On the Order Placed Reward page, click **Edit Settings →** in the Order Reward Settings box. This opens the **Order Reward Settings** tab of the Loyalty Program page.

Under **Reward Conditions**, use the toggle **Use different settings for prepaid and non-prepaid (COD) orders**. - **Off (default):** one set of rules applies to both prepaid and COD orders. - **On:** you set up rewards separately for prepaid and COD orders. For example, you could give more points on prepaid orders to encourage online payment.

**Set points and when they’re given**\ Under **Reward Settings**: 1. In **Number Of Points To Reward For Every ₹1 Spent**, enter the points per ₹1. Decimals are allowed, so 0.1 gives 1 point per ₹10. 2. In **Reward When**, choose the order status that triggers the reward: placed, paid, completed, or paid and completed. 3. *(Optional)* Tick **Combine the above condition with order tags** to also require specific order tags before points are given.

Reward only specific products (optional)\ Under **Product-Specific Rewards**, search for products in **Reward only these products**. Only those products in an order will earn points.\ *Tip:* If a product doesn’t appear, it hasn’t synced yet. Place a test order with it to trigger the sync.

**Exclude orders from earning points (optional)**\ Under **Skip Rewards**, fill in any of these. Matching orders or products won’t earn points. - **Skip reward for these products:** for example, gift cards or items already on sale. - **Skip On Order Tags:** type a tag and press Enter. Orders with any of these tags are skipped. - **Skip reward when the order has any of these UTM params:** type each UTM source and press Enter. Use this to skip orders from specific campaigns or marketplaces. - **Skip reward when the order value is below this amount:** for example, 500 means orders under ₹500 earn nothing. Leave it empty for no minimum.

**Cap points per order and save** 1. *(Optional)* In **Maximum Points To Reward Per Order**, enter a limit, such as 1000. This stops very large orders from earning very large rewards. 2. Click **Save**.

Open the rule and click the **Advanced Settings** tab. Click the **Execution Restriction** dropdown, which controls how often and when customers get this reward. All limits apply **per customer**, not across your whole store.

**Reward once every period** 1. Select **Reward once every (day/week/etc)**. 2. Under **Recurring frequency**, choose the period, such as a day or a week. 3. Click **Save**. A customer can now earn the reward only once in that period. For example, with a daily limit, a customer who places 3 orders in one day earns points only once that day.

**Delay the reward** 1. Select **Reward after a certain delay (in days)**. 2. Under **Delay (in days) before reward is given**, choose how many days to wait. 3. Click **Save**. Points are held until the delay ends. If Delay is set to 10 then customer will get reward 10 days after the rewards condition is met(Such as Order Placed/Order Completed/Order Paid and Delivered).

Cap the number of rewards 1. Select **Reward only for certain number of times in a given period**. 2. In **Reward count**, enter the most times a customer can earn this reward. 3. In **Interval To Reset Reward Count**, choose how often the count goes back to zero, such as hourly or monthly. 4. Click **Save**. For example, a count of 5 with a monthly reset means a customer earns points on up to 5 orders a month. For one-time rewards like Signup, set the count to 1.

Click "Save"

**Open the Referral tab**\ On the Earning Rules page, click the **Referral** tab, then click **+ Create Earning Rule**. You’ll see two options: - **Customer’s Reward:** given to the customer who refers a friend (the referrer). - **Friend’s Reward:** given to the friend who was referred (the referee). You need both for referrals to work. Each can only be created once. A ⚠ icon on the **+ Create Earning Rule** button means one is still missing, and the button disappears once both are set up.

**Create the Customer’s Reward** 1. Choose **Customer’s Reward**. 2. Choose the reward type and enter its value, for example 50 points. 3. Enter the number of days after which rewards will expire. 4. Click **Create**. The referrer gets this reward once their friend completes a purchase.

**Create the Friend’s Reward** 1. Click **+ Create Earning Rule** again and choose **Friend’s Reward**. 2. Choose the reward type and enter its value, for example 50 points. 3. Enter the number of days after which rewards will expire. 4. Click **Create**. The friend gets this as a discount code for their first order.

**Check both rules in the list**\ Both rewards now show on the Referral tab with their details, such as “Reward 50 NEC” and “₹50 Off Coupon, minimum cart amount of ₹500.” Use the **Status** toggle to turn either one on or off. Click a rule to open its settings. **Customer’s Reward (Referrer Reward) settings**

**Edit the referrer’s reward**\ Click **Customer’s Reward** to open the **Referrer Reward** page. On the **Discount Settings** tab: 1. **Points To Reward** (required): the points the referrer earns, for example 50. 2. **Reward Title** (required): the name the customer sees in their wallet history, for example “Referral Reward.” 3. **Reward Description** *(optional)*: a short note shown in their wallet history. 4. Click **Save**.

Open the **Notification Settings** tab. By default, no message is sent when a referral completes. Click **Create Notification** to set up an email or other message telling customers their friend made a purchase and they’ve earned their reward.

**Limit how often referrers are rewarded (optional)**\ Open the **Advanced Settings** tab. **Execution Restriction** works the same way as it does for loyalty rewards. For example, choose **Reward only for certain number of times in a given period**, set **Reward count** to 5 and the interval to **month**. Each customer can then earn referral rewards for up to 5 friends a month. Click **Save**.

Click **Friend’s Reward** to open the **Referee Reward** page. It summarizes the discount, for example: - ₹50 off with a minimum cart of ₹500 - usable once per customer - not combinable with other discounts The right panel shows **Redemption Stats** (times availed and used), and **View Coupons** lists the codes generated. To change the discount, click **Edit Discount Settings →**.

**Set the discount amount and limits**\ On the **Discount Settings** tab: 1. **Discount Amount** (required): the discount value, for example ₹50. 2. **Minimum cart amount:** the lowest cart value the code works on, for example ₹500. 3. **Allow the discount only on specific products or categories** *(optional)*: choose **Product** or **Category**, then select up to 100 items. 4. Keep **Status** set to **Active**. The offer isn’t shown to customers directly; it’s only used to generate referral discount codes. 5. Click **Save**.

**Allow combining with other discounts (optional)**\ On the **Advanced Settings** tab, under **Discount Combinations**, tick any that apply: - Allow combination with other **order** discounts - Allow combination with other **product** discounts - Allow combination with other **shipping** discounts Leave them all unticked to stop the referral code from stacking with other offers.

**Limit the discount to new customers (recommended)**\ Under **Shopify Segment Restriction**, enter a **Shopify Segment Id**. Only customers in that Shopify segment can use the code. To stop existing customers from using referral codes, first create a segment in Shopify for customers with 0 orders. Then paste its ID here and click **Save**.

**Create a review reward** 1. Choose **Review Reward**, the reward given when a customer leaves a review. 2. 3. Enter the points to reward, for example 100, and click **Create**. A ⚠ icon on **+ Create Earning Rule** means no review reward is set up yet.

**Edit the reward details**\ Click the rule to open the **Review Reward** page. On the **Discount Settings** tab: 1. **Points To Reward** (required): points earned per review, for example 100. 2. **Reward Title** (required): the name shown in the customer’s wallet history, for example “Review Reward.” 3. **Reward Description** *(optional)*: a short note shown in their wallet history. 4. Tick **Show This Reward In the Ways To Earn Section** so customers can see it in the rewards widget.

**Create a custom earning rule**\ Use custom rules to reward actions that Loyalty, Referral and Reviews don’t cover, such as completing a survey, doing something in your app, or giving support feedback. 1. Click the **Others** tab, then **+ Create Earning Rule**. 2. In **Trigger Name** (required), enter a name for the action, for example “Survey Completion Reward.” 3. Click **Continue** and finish creating the reward.

**Set the reward details**\ Click the rule to open its page. On the **Discount Settings** tab: 1. **Points To Reward** (required): points earned for the action, for example 100. 2. **Reward Title** (required): the name shown in the customer’s wallet history. 3. **Reward Description** *(optional)*: a short note shown in their wallet history. 4. **Show This Reward In the Ways To Earn Section:** this is off by default for custom rules. Tick it only if you want customers to see this reward in the widget. 5. Click **Save**.

**Connect the trigger to your system**\ Custom rules don’t fire on their own. Your app, survey tool or other system has to tell Nector when the customer completes the action. In the right panel, copy the **Trigger ID (API)** and give it to your developer. They use this ID in Nector’s API to award the points.

Open your store and click the rewards widget (the button in the bottom-left corner). The **Ways To Earn** section lists every reward that has **Show This Reward In the Ways To Earn Section** ticked. Each reward shows: - **Icon and title:** set in Content Settings, for example “Write A Review” with a pencil icon. - **Description:** set in Content Settings, with variables filled in. For example, “Get {coin_amount} {coin_name}” shows as “Get 100 NEC,” and the Order reward shows “Get 1 NEC for every ₹1 spent.” - **Order:** set by the **Position** field. What customers can do: - A **green tick** means they’ve already earned that reward, like Signup here. - An **arrow (>)** on Birthday and Anniversary opens a screen where they can add their date. - **Visit Link** on social rewards takes them to your profile, for example Instagram. Custom (Others) rewards don’t appear here unless you tick “Show in Ways to Earn.”