How to Create a Gross Revenue Custom Column in Google Ads

Learn how to create a custom column that displays the total attributed revenue from the Mable Purchase conversion action.

Maria Dik
13 steps
2 minutes

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Campaigns" → "Campaigns"→ "Campaigns".

Click "Columns" above the campaign table and select the "Edit custom columns icon".

Open the "Custom columns" section.

Click "+ Custom column".

In the Owner dropdown, select the Google Ads account where the column should be created.

Enter Gross Revenue as the column name.

Enter Mable Gross Revenue in the Description field.

Set the Data format to Money (€).

Click "+Column" to add a metric.

Select "Conversions" and then "All conversion value".

Click outside the metric selector so the filter options appear on the right side.\ Under Filter “All conversions value” by, select Conversion action.

Search for AllCustomerPurchase and select it.

Click "Save" to create the custom column.