How to Verify and Create Mable Custom Conversions (NewCustomerPurchase) in Meta

This guide explains how to verify whether the Mable Custom Conversions have been created correctly in Meta Events Manager and how to manually create them if they are missing.

Karolina Nowicki
14 steps
2 minutes

Facebook

Navigate to [eventsmanager.facebook.com](https://eventsmanager.facebook.com/events_manager2/overview?business_id=1839862216223928&act=1159926589622192&nav_source=ads_ecosystem_nav) and open "Custom conversions".

Click "Create custom conversion".

Type NewCustomerPurchase (Custom Conversion) in the Name field.

Type Mable Custom Conversion in the Description field.

Select the Dataset that is connected to Mable from the dropdown menu.

Select "Website" as the Action Source.

Open the Event drop down menu and search for and select NewCustomerPurchase.

Click "Select your own category" to manually choose an optimization event.

Choose Purchase.

Set the conversion rule type to "Event Parameters".

Type "value" as the event parameter for your rule.

Set the rule condition operator to "is greater than or equal to".

Enter "0" as the parameter value for the rule.

Click on "Create" to Save your changes.