How To Create CM1 NewCustomerPurchase Value Column

This guide explains how to add the CM1 NewCustomerPurchase Value standard reporting column in Meta Ads Manager for combined optimization.

Karolina Nowicki
4 steps
25 seconds

Facebook Ads Manager

Open the Meta Ads Manager: [adsmanager.facebook.com](https://adsmanager.facebook.com), then click "Columns: Performance" and select "Customize columns".

Click on Key metrics

Scroll down to the **Custom Conversion section** and find the NewCustomerPurchase event. Enable the following checkbox: - **Value**

Click Apply to save changes

How To Create CM1 NewCustomerPurchase Value Column

This guide explains how to add the CM1 NewCustomerPurchase Value standard reporting column in Meta Ads Manager for combined optimization.

Karolina Nowicki
4 steps
25 seconds

Facebook Ads Manager

Open the Meta Ads Manager: [adsmanager.facebook.com](https://adsmanager.facebook.com), then click "Columns: Performance" and select "Customize columns".

Click on Key metrics

Scroll down to the **Custom Conversion section** and find the NewCustomerPurchase event. Enable the following checkbox: - **Value**

Click Apply to save changes