How To customize Google Ads CPO columns

Learn how to navigate your campaign settings to define and customize conversion actions. This guide helps you accurately track the metrics that matter most to your advertising goals.

Karolina Nowicki
16 steps
2 minutes

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Campaigns" → "Campaigns"→ "Campaigns".

Click "Columns" above the campaign table and select the "Edit custom columns icon".

Open the "Custom columns" section.

Click "+ Custom column".

In the Owner dropdown, select the Google Ads account where the column should be created.

Enter CPO as the column name.

Enter Mable Purchase Cost per Order in the Description field.

Set the Data format to Money (€).

Click "+Column" to add a metric.

Select "Performance" and then "Cost".

Click the ÷ (divide) operator.

Select "Conversions"

Select "All conversions".

Click outside the metric selector so the filter options appear on the right side.\ Under Filter “All conversions” by, select Conversion action.

Search for AllCustomerPurchase and select it.

Click "Save" to create custom column.