How to Add NewCustomerPurchase Custom Event Columns in Meta Ads Manager

This guide explains how to add the most important NewCustomerPurchase Standard reporting columns in Meta Ads Manager. - NewCustomerPurchase - NewCustomerPurchase Value - Cost per NewCustomerPurchase

Maria Dik
3 steps
45 seconds

Facebook Ads Manager

Notion

Open the Meta Ads Manager: [adsmanager.facebook.com](https://adsmanager.facebook.com), then click "Columns: Performance" and select "Customize columns".

Scroll down to the **Custom Events section** and find the NewCustomerPurchase event. Enable the following checkboxes: - **Total** - **Value** - **Cost**

⚠️ The **NewCustomerPurchase** Custom Event is only available in reporting if the account has previously optimized for this event. If the event is not visible yet, use the corresponding **NewCustomerPurchase Custom** Conversion for reporting instead.

Click "Apply".

How to Add NewCustomerPurchase Custom Event Columns in Meta Ads Manager

This guide explains how to add the most important NewCustomerPurchase Standard reporting columns in Meta Ads Manager. - NewCustomerPurchase - NewCustomerPurchase Value - Cost per NewCustomerPurchase

Maria Dik
3 steps
45 seconds

Facebook Ads Manager

Notion

Open the Meta Ads Manager: [adsmanager.facebook.com](https://adsmanager.facebook.com), then click "Columns: Performance" and select "Customize columns".

Scroll down to the **Custom Events section** and find the NewCustomerPurchase event. Enable the following checkboxes: - **Total** - **Value** - **Cost**

Click "Apply".