How to Configure NC CM1 Column in Google Ads

Learn how to accurately track and manage your conversion value settings within your Google Ads campaigns. This guide provides a walkthrough of the configuration interface to ensure your performance data is properly recorded and optimized.

Karolina Nowicki
13 steps
2 minutes

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Campaigns" → "Campaigns"→ "Campaigns".

Click "Columns" above the campaign table and select the "Edit custom columns icon".

Open the "Custom columns" section.

Click "+ Custom column".

In the Owner dropdown, select the Google Ads account where the column should be created.

Enter NC CM1 as the column name.

Enter Mable New Customer CM1 in the Description field.

Set the Data format to Money (€).

Click "+Column" to add a metric.

Select "Conversions" and then "All conversion value".

Click outside the metric selector so the filter options appear on the right side.\ Under Filter “All conversions value” by, select Conversion action.

Search for NewCustomerPurchase and select it.

Click 'Save' to create custom column.