How to Create a CM1 Custom Column in Google Ads

This guide explains how to create a CM1 custom column in Google Ads. The column displays the attributed Contribution Margin 1 (CM1) generated by campaigns using the CM1 AllCustomerPurchase conversion value provided by Mable.

Maria Dik
13 steps
2 minutes

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Campaigns" → "Campaigns"→ "Campaigns".

Click "Columns" above the campaign table and select the "Edit custom columns icon".

Open the "Custom columns" section.

Click "+ Custom column".

In the Owner dropdown, select the Google Ads account where the column should be created.

Enter CM1 as the column name.

Enter Mable Contribution Margin 1 as the description.

Set the data format to Money (€).

Click "+Column" to add a metric.

Select "Conversions" and then "All conversions value". Click "All conversion value"

Click outside the metric selector so the filter options appear on the right side.\ Under Filter “All conversions value” by, select Conversion action.

Search for CM1 AllCustomerPurchase and select it.

Click "Save".