How to Create a CM1 NewCustomerPurchase Conversion for GADs

Learn how to create a CM1 NewCustomerPurchase conversion in Google Ads for optimizing campaigns toward profitable new customer acquisitions.

Maria Dik
8 steps
40 seconds

Mable

Navigate to <https://app.mable.ai/home>log in to your account and open "Optimizations" → "Event Control".

Click "Google Ads".

If multiple Google Ads Accounts are linked in Mable, they will all appear here in the overview. Please use the dropdown menu here to select the Google Ads Account for which you want to create the CM1 NewCustomerPurchase Conversion.

Click "+ Add Custom Mable Event".

Click "Select Event Trigger" and select "New Customer Purchase".

Click "Select Conversion Value" and select "CM1".

Click "Confirm".

The conversion will typically appear in Google Ads as: **CM1 NewCustomerPurchase - \[Shopname\] Mable**