How to Create a CM1 NewCustomerPurchase Event in Mable

Learn how to create a CM1-based conversion that sends contribution margin (CM1) instead of revenue to Meta.

Karolina Nowicki
7 steps
21 seconds

Mable

Navigate to <https://app.mable.ai/home>log in to your account and open "Optimizations" → "Event Control".

Click "Meta".

If multiple Data sets are linked in Mable, they will all appear here in the overview. Please use the dropdown menu here to select the record for which you want to create the CM1 event.

Click "+ Add Custom Mable Event".

Click "Select Event Trigger" and select "New Customer Purchase".

Click "Select Conversion Value" and select "CM1".

Click "Confirm".