How to Create a NewCustomerPurchase Custom Column in Google Ads

This guide explains how to create a NewCustomerPurchase custom column in Google Ads. The column shows the number of attributed new customer purchases per campaign

Maria Dik
13 steps
2 minutes

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Campaigns" → "Campaigns"→ "Campaigns".

Click "Columns" above the campaign table and select the "Edit custom columns icon".

Open the "Custom columns" section.

Click "+ Custom column".

In the Owner dropdown, select the Google Ads account where the column should be created.

Enter NewCustomerPurchase as the column name.

Enter Mable New Customer Purchase as the description.

Set the data format to Number (123).

Click "+Column" to add a metric.

Select "Conversions" and then "All conversions".

Click outside the metric selector so the filter options appear on the right side.\ Under Filter “All conversions” by, select Conversion action.

Search for NewCustomerPurchase and select it.

Click "Save".