How to Create an Purchase Custom Column in Google Ads

Learn how to create a custom column that displays only Purchase conversions, allowing you to continue analyzing total orders independently from other conversion actions.

Maria Dik
13 steps
2 minutes

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Campaigns" → "Campaigns"→ "Campaigns".

Click "Columns" above the campaign table and select the "Edit custom columns icon".

Open the "Custom columns" section.

Click "+ Custom column".

In the Owner dropdown, select the Google Ads account where the column should be created.

Enter Purchase as the column name.

Enter Mable AllCustomerPurchase in the Description field.

Set the Data format to Number (123).

Click "+Column" to add a metric.

Select "Conversions" and then "All conversions".

Click outside the metric selector so the filter options appear on the right side.\ Under Filter “All conversions” by, select Conversion action.

Search for AllCustomerPurchase and select it.

Click "Save" to create the custom column.