How to Create a ROAS Custom Column in Google Ads

Learn how to navigate your Google Ads campaign settings to create a custom ROAS (Return on Ad Spend) column. This guide helps you set up conversion value metrics to measure campaign profitability and better align your reporting with your specific business goals and tracking requirements.

Karolina Nowicki
15 steps
2 minutes

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Campaigns" → "Campaigns"→ "Campaigns".

Click "Columns" above the campaign table and select the "Edit custom columns icon".

Open the "Custom columns" section.

Click "+ Custom column".

In the Owner dropdown, select the Google Ads account where the column should be created.

Enter ROAS as the column name.

Enter Mable AllCustomerPurchase Return on Adspend in the Description field.

Set the Data format to Number (123).

Click "+Column" to add a metric.

Select "Conversions" and then "All conversion value".

Click outside the metric selector so the filter options appear on the right side.\ Under Filter “All conversions value” by, select Conversion action.

Search for AllCustomerPurchase and select it.

Click the ÷ (divide) operator.

Click into the formula field, type Cost and select the Cost metric.

Click "Save" to create custom column.