Marketing with AR Development on 8th Wall

This guide on Marketing with AR Development using 8th Wall offers valuable insights into the transformative potential of augmented reality in marketing. By learning to create engaging AR experiences, you can significantly enhance customer engagement, boost sales, and differentiate your brand in a competitive marketplace. Understanding and applying AR technology will not only improve your marketing skills but also prepare you for diverse career opportunities in this rapidly evolving field. Embrace this innovative approach to marketing and position yourself at the forefront of the industry.

Tasha Penwell
45 steps
5 minutes

8Thwall

Click or type in this URL to see the end result of these instructions. 3D classes for the Bengals fans! [[\[8th.io/hbyqc]]\](http://8th.io/hbyqc)

Introduction to AR

## Why AR Matters in Marketing Augmented Reality (AR) has emerged as a game-changing technology in the world of marketing, offering exciting new ways for brands to connect with their audience. As you embark on your marketing careers, understanding AR's potential will give you a significant advantage in this rapidly evolving field. ### Enhanced Customer Engagement AR creates interactive and immersive experiences that captivate consumers, leading to increased brand engagement and awareness. For instance, AR campaigns have been shown to triple brand awareness compared to traditional marketing tactics. ### Improved Purchase Confidence By allowing customers to virtually try products before buying, AR helps build confidence in purchasing decisions. This not only enhances the customer experience but also reduces the likelihood of returns. ### Boosted Sales and Conversion Rates AR has a profound impact on sales. Shopify reports that products with AR content have a 94% higher conversion rate compared to those without. Additionally, 40% of shoppers are willing to pay more for products they've experienced through AR. ### Innovative Brand Differentiation In a crowded marketplace, AR helps brands stand out by showcasing their innovative approach. This technology allows companies to create unique, memorable experiences that set them apart from competitors. ### Data-Driven Insights AR interactions provide valuable data on consumer behavior and preferences, allowing marketers to refine their strategies and create more targeted campaigns. By incorporating AR into your marketing toolkit, you'll be at the forefront of a technology that's reshaping how brands connect with consumers. As you explore the hands-on activity with 8th Wall, keep in mind that you're not just learning a new tool – you're gaining insight into the future of marketing itself.

Go to <https://www.8thwall.com/>

Click **Create for Free**

Choose preferred method to create a new free account. Follow the instructions to finish creating the account.

8th Wall has had some recent updates that are not reflected in these instructions. One of those updates is the option to download to your device. You can choose the option to continue on the browser.

Create a Workspace Name

Click **Next**

Create a custom URL. Note that this cannot be changed - so choose wisely. :)

You will see when it is accepted. Click **Finish**

There are a variety of getting started tutorials. Feel free to explore or click Skip to dive in.

Starting from a Template

Click on **Project Library**

8th Wall provides a variety of templates in their library. Some are available to use with the free plan.

Search for **Studio: Face Effects** and click on it.

Explore the page to learn more about this project.

Click **Clone Project** to begin making your own version!

The Project URL is the link people will use your filter. Try adding your name here for the project-url. If it does not take it, you may need to add a number or letter until it is accepted.

Every URL that is accessed online must be unique. You can think of it as a a phone number - every has their own phone number and two different people cannot have the same phone number.

Add a Project Title and click **Create**

AR Dashboard

On the left hand side of the panels you will see the assets that are included in the template. Feel free to explore be curious. You can usually undo something if you do not like the changes you make. You can also start over if needed.

At the bottom of the left hand side are resources that are used in this template.

Add an Image (Optional)

You can upload an image that will be used with the glasses here. If you have an image ready to use, feel free to upload it. If no, you can skip this step.

I uploaded a logo for the Cincinnati Bengals.

When you click on anything on the left side of the screen, you will see the details of it on the right side of the screen in the Inspector panel. Here, I clicked on the image I uploaded and you can see the inspector panel is show me information about this file.

Editing the Glasses

Here we can see our glasses 3D file.

Click on the **red-lens** (it is actually green but the name is red).

The Inspector panel opens on the right side. You can see there are different features that can be changed. For this demo, select the Color option.

Rename the object to align with the color you chose.

Select the second lens currently named **blue lens**

Repeat the earlier steps to change the color and name of this object.

Click on the 3D object named **stereo-glasses.glb** ***Update 2/20/25 - "stereo-glasses.glb" is now "glasses"***

In the inspector panel we can make changes such as the Scale (size) of the glasses on the X, Y, Z axes. Be default, they are set to "1". Change all the X, Y, ans Z to "2".

Publish Your Lens!

To prepare to publish yours lens, select **Land**,

A new window appears that shows the changes you have made. Note, yours may appear different than mine.

At the bottom, you see a Message is required. In here, you will provide a short description of what you did to make changes to this project. In this demo, we simply said "initial updates". When done, click on **Land Files + Publish**,

Give your project a name.

Optionally, you can add an image or description. When finished, click **Done!**

Your URL is shown and can be shared.

Add an Image to the Lens on the Glasses

This requires an image to be uploaded which is covered in an earlier step.

Select one of the lenses to add the image

Select the image icon (next to the color you changed earlier)

Select the image you uploaded earlier.

With the new changes to your filter, click on **Land**

Add a description such as "added logo" and click **Land Files + Publish**

You will use the same link (may need to refesh the page)

Saving Your Filter

If you have "Landed" your changes, you filter is saved automatically with 8th wall. To exit the dashboard, click on the hamburger button in the top left corner and select **My Projects**.

You are now in your Projects dashboard. You can access this filter anytime by opening it from here.

Continue Learning

Mastering the use of 8th Wall for developing AR filters opens up exciting opportunities in the rapidly growing field of augmented reality marketing. 8th Wall's capabilities allow marketers and developers to create engaging AR filters, and tap into the numerous benefits of AR in advertising and brand promotion. The versatility of AR in marketing extends beyond just filters, encompassing virtual try-ons, augmented showrooms, and experiential marketing events. This diversity of applications ensures that professionals skilled in AR development have a wide range of career opportunities in marketing, retail, entertainment, and beyond. As you continue to hone your skills with 8th Wall and other AR development tools, remember that you're not just creating filters – you're shaping the future of marketing and customer experiences. The ability to craft compelling AR content positions you at the forefront of a transformative technology that is revolutionizing how brands interact with consumers. Embrace this exciting field, and you'll find yourself well-equipped for a rewarding career in the dynamic and ever-evolving world of augmented reality marketing. Do not forget to explore the resources and tutorials to gain more experience and confidence at <https://www.8thwall.com/tutorials>