Build a Brand on Youtube SOP [Template]
Hootsuite
[DELETE AFTER READING: Here is a generic template that you can use to outline and share SOPs using Scribe. You can learn more about Scribe here and see how to duplicate and use this template here.]
This SOP template provides a step-by-step guide for building your brand on YouTube, from keyword research to monitoring your metrics.
Whether you're new to YouTube or looking to improve your existing channel, this template will help you create a strong brand presence and engage with your audience. So, let's get started and make the most of this amazing platform!
Introduction
YouTube is a powerful platform that can help you build your brand and reach a wider audience. With over 2 billion monthly active users, there's never been a better time to start a YouTube channel and share your brand's story with the world.
Table of Contents
Keyword Research
Optimal Keyword Placement
Effective YouTube Descriptions
Eye-catching Thumbnails
Content Generation Principles
Playlists
Finding Partnerships
Social Media Sharing
Monitoring Metrics
1. Keyword Research
Include outlines and procedures for each process as necessary. Use Scribe to break each task into steps and sub-steps by auto-generating step-by-step guides in seconds. Here's how:
How to create step-by-step guides with Scribe
Use Google Search and YouTube Search to find popular keywords related to your brand or niche.
Add process by inserting a Scribe into the placeholder below.
Look at the top-ranking videos for each keyword and make note of the words and phrases they use.
Add process by inserting a Scribe into the placeholder below.
Create a list of keywords that accurately describe your brand and the content you plan to produce.
Add process by inserting a Scribe into the placeholder below.
2. Optimal Keyword Placement
Place keywords in your video titles, descriptions, and SEO tags to optimize your content for search engines.
Add process by inserting a Scribe into the placeholder below.
Ensure that keywords are used naturally and do not compromise the quality of your content.
Link to further instructions or resources.
3. Effective YouTube Descriptions
Write detailed descriptions for each of your videos, including relevant keywords and information about your brand.
Link to or list relevant keywords and brand information.
Use this space to provide context, share related links, and encourage viewers to engage with your content.
Link to any examples or add a video example, like the one below:
4. Eye-catching Thumbnails
Design attractive and attention-grabbing thumbnails that accurately represent the content of your videos.
Add links to tools and insert procedures as needed. Here is a placeholder Scribe.
Use high-quality images and bold, eye-catching text to entice viewers to click and watch your videos.
Include reference images or links to your brand standards. Here's how to add an image into this template.
How to Add an Image to Scribe Pages
5. Content Generation Principles
Produce high-quality content that aligns with your brand and provides value to your audience.
Link to your brand standards here.
Focus on creating content that is educational, entertaining and engaging.
Link to examples or references here.
6. Playlists
Organize your videos into playlists to make it easier for viewers to find and watch related content.
Insert a Scribe on how to create a playlist for videos on your account.
Use playlists to showcase different aspects of your brand and to keep viewers engaged with your channel.
7. Finding Partnerships
Reach out to other YouTube channels in your niche and explore opportunities for collaboration and partnership.
Insert links to scripts, databases or contact information.
Find ways to cross-promote each other's content and build mutually beneficial relationships.
Include examples from successful efforts, or add a tried and true SOP in the Scribe placeholder below.
8. Social Media Sharing
Share your videos on your social media channels to reach a wider audience and drive traffic to your YouTube channel.
Include any login or platform information. Here's an example of a Scribe that helps you post to social media using Hootsuite.
How to Post on Socials with HootSuite
Encourage your followers to like, comment and share your videos to increase engagement and visibility.
Include prompts, scripts or examples.
9. Monitoring Metrics
Monitor and evaluate your metrics to understand the impact of your YouTube marketing efforts.
List or link to metrics, tracking dashboards, etc.
Use this information to make informed decisions about future content and to continually improve your channel.
This template provides a comprehensive overview of how to build your brand on YouTube. Remember to focus on creating quality content and engaging with your audience, and you'll be well on your way to success!