Linkedin is for everyone, but not everyone is getting the full value out of LinkedIn. This guide will help you unlock the full power of LinkedIn and all it has to offer - starting with optimising your profile.
Linkedin is packed with features that will help you network, learn, and grow, but you need to know how to use them first.
This series will help everyone get their profiles from 0->100! I wanted to start here because I want this to be truly accessible to everyone, especially those who are just starting out on LinkedIn (like I was, not long ago π).
Get the ideal profile picture - at home for free
Design a fancy custom LinkedIn banner (for $0)
Add a website to your 'about' section
Turn on creator mode
Feature posts and links on the top of your profile
Turn on notifications for your favourite creators
Your profile picture is how people will recognize you on LinkedIn - and it's the very first thing people see. You don't need a professional headshot - I created mine by myself. Here's how:
You don't need a professional headshot: DIY your own professional headshot. All you need is your phone.
Here's a guide I wrote on LinkedIn that you can use right now to get a high quality photo at home
I wondered how the influencers did it, and then I figured it out, here's how:
How to remove the background on a photoAdd a background to your profile picture in CanvaYou're probably thinking, "I already know how to change my profile picture" - and you're probably right. But do you know there's one trick that can increase your visibility & profile effectiveness π?
Selecting your profile picture on LinkedinIt feels like everyone has a super fancy Linkedin banner around here - because they do! And you can make one too! Don't worry, you don't need to be an artist. This is all you need π
Refresh your LinkedIn Profile with a custom bannerEver wonder why some people have a 'follow' button instead of the 'connect' button? That's Linkedin Creator mode (read more about it from Linkedin here).
Linkedin creator mode is a great option if you're looking to create content on Linkedin!
πTIP: you can turn this on at any time! If you want to get more CONNECTIONS, leave it off. If you want more FOLLOWERS or want to use the features of creator mode, turn it on!
Whenever you're ready, here's how to enable creator mode π:
Enable Creator Mode on LinkedInOnce you turn creator mode on, you get a special section on the top of your profile to feature posts.
This is prime real estate right at the top of your page that everyone coming to your profile will see.
You can put posts and links here that you want us to see! Here's how:
Add a post to featured section on LinkedInAdd a link to featured section on LinkedInThis one is brand new! LinkedIn rolled out a feature to add website links to profiles. If you have a personal website, make sure you put it there!
How to add a website link to your LinkedIn profileLinkedin launched the Career Break feature recently - because we're real people who experience real life events while we work - and they finally wanted to recognize that. Check out the post I wrote on the feature here.
Shout out to Adam who suggested we should add it to the guide. Check out Adam's profile!
Add a Career Break to LinkedInIf you want people to see your content, you're going to need to look at theirs too! Here's how to turn on notifications for your favourite creators.
Turn on notifications for someone's posts on LinkedInSee you on Linkedin! π https://www.linkedin.com/company/itg-technologies-limited