What is a Keyword?

Your keyword will be used for:

• Your Landing Page URL (found on your homepage under Important Links)

• Your text-to- give word (Text to give works by telling your bidders to text your keyword to phone number 56651.)

Example: Organization name = Sample Event Foundation

A good keyword for this organization may be "sef".

The Landing Page URL would be: https://sef.cbo.io 

The reason is:

• To keep the URL short and simple

• It is easier to text "sef" than "sampleeventfoundation" for text to give