ZOOMPH 101

Onboarding: Getting Started with Zoomph

New to Zoomph? Welcome aboard, we're excited to be working with you! To get started, we will need your help with two things:

1. Authenticating Social Accounts

Authentication is the first step we need to building out your Zoomph account!

What is Authentication?

The process of connecting your owned and operated social accounts to the Zoomph platform. This allows Zoomph to connect to each of the social platforms' API to pull in posts in real-time for any account. This also allows Zoomph to pull in true impressions and any boosted/promoted post metrics.

Note: Instagram Stories, Facebook Reels, and TikTok posts are only available in the Zoomph platform for authenticated accounts.

Authenticate Your Social Accounts

Zoomph

9 Steps

Megan Grzesiak

2. Organizing Your Social Accounts + Partners

During the onboarding process, you'll be given access to Airtable (it’s like a spreadsheet tool, but way cooler) to track your organization’s partners, social handles, broadcast schedules, and relevant campaigns. Throughout our partnership, we will use Airtable to keep track of any updates or changes that need to be made.

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Exploring the Zoomph Platform

Once steps one and two have been completed, we're now ready to build your platform view and tracking!

The Zoomph platform is designed to make finding meaningful data easy. Whether you're tracking campaigns, exploring audience data, or measuring impact, this step-by-step guide will walk you through everything you need to know to navigate Zoomph with confidence.

Zoomph Terminology

This glossary breaks down key terms, metrics, and platform-specific language you’ll encounter while using Zoomph. From impressions to engagement rates, we’ve got you covered—so you can spend less time guessing and more time gaining insights.

Projects Page

The Projects page is essentially your home screen, what you first see when you first log into Zoomph.

This page is designed to give you quick and easy access to the data and reports you need and may use the most:

Projects Page

Zoomph

4 Steps

Megan Grzesiak

Content Discovery Page

One of the most commonly used pages in Zoomph is the Content Discovery page. This page will show you each individual post as it comes into the platform in real-time.

Content Discovery Page

Zoomph

30 Steps

Megan Grzesiak

Post Export

On the Content Discovery page, you have the option to export all post data into a spreadsheet.

Export Post Data from Content Discovery

Zoomph

9 Steps

Megan Grzesiak

Brand Export

On the Content Discovery page, you have the option to export either all or one partner exposure data into a spreadsheet.

Exporting Brand Exposure Data from Zoomph

Zoomph

11 Steps

Megan Grzesiak

Time Zone FAQs

Social Overview

The Social Overview page is the best way to view aggregated social data and comparison insights in the Zoomph dashboard.

Social Overview Page

Zoomph

16 Steps

Megan Grzesiak

Social Overview Exports

On the Social Overview page, you have the option to export the data into an Excel or PowerPoint:

Export Post Data from Social Overview

Zoomph

11 Steps

Megan Grzesiak

Export Summary Report from Social Overview

Zoomph

3 Steps

Megan Grzesiak

Export PowerPoint from Social Overview

Zoomph

7 Steps

Megan Grzesiak

Brand Report

Brand reports analyze all partner exposures whether through text or logo recognition in a summarized view.

Brand Performance Report

Zoomph

18 Steps

Megan Grzesiak

Benchmark

Benchmark Reports track social performance across teams and leagues worldwide such as NFL, NBA, WNBA, NWSL, Formula 1, Premier League (and many more!).

These reports allow you to understand your teams/leagues/brand's social media performance in comparison to competitors and gives you insight on how your competitors are activating on social media as a whole and within certain brands, campaigns, and assets.

Benchmark Report

Zoomph

19 Steps

Megan Grzesiak

Audience

Zoomph has a database of 350M+ social profiles on Twitter/X to help discover who your audience is and understand their decisions and interests.

Audience Analysis

Zoomph

20 Steps

Megan Grzesiak