Our vendors and partners play a critical role in telling the BKM story. Whether you're sharing about a successful collaboration, highlighting a project at a BKM property, or using our logo in your promotional content, these guidelines ensure that our brand is represented consistently and professionally.
✅ You may post about BKM when:
You have completed a project or event in partnership with us
You're showcasing a BKM property with permission
BKM is sponsoring or featured in your event
You're resharing BKM’s own social content (with credit)
🚫 Please do not post about BKM when:
You haven't received approval to mention our name, properties, tenants, or people
You’re speculating on strategy, finances, or future plans
You are promoting a partnership or claim that hasn’t been publicly announced
If you are posting about a BKM property, deal, or partnership—whether it’s a completed project, a co-branded announcement, or any collaboration with BKM: You MUST include the official BKM logo clearly on the image or graphic.
The logo must be given equal prominence in co-branded visuals
Examples below
Use only official BKM logos. Need our logo files or a branding kit? Click here to access them.
Do not stretch, recolor, distort, or crop the logo
Always leave clear space around the logo
Logos may not be placed over busy backgrounds or competing brand visuals. The correct color versions to be used are either BKM orange/ BKM gray, BKM orange/ BKM white or inverted to white.
Examples of the correct logo usage
For co-branded graphics, BKM’s logo should appear with equal visual weight
Need our logo files or a branding kit? Click here to access them.
When posting on behalf of or about BKM:
Use a professional, confident, and collaborative tone
Avoid slang, sarcasm, or controversial language
Mention the value of the partnership or impact of the project
Credit BKM clearly and respectfully
Example captions:
“Proud to support BKM’s transformation of this light industrial asset in Phoenix.”
“Exciting updates at @bkmcp’s newest property—honored to contribute to this project.”
Always tag BKM in your posts:
LinkedIn:
Capital Partners: bkmcapital
Management Company: bkm-management
Instagram: @bkmcp
Facebook: @bkmcapital
Approved Hashtags:
#BKMCapitalPartners
#BKMManagementCompany
#LightIndustrial
#IndustrialRealEstate
#CRE
When sharing visuals that include BKM properties or branding:
Use high-quality, well-lit images or videos
Make sure spaces are clean and professional-looking
Avoid using photos that show tenant logos, people, or vehicles without permission
Do not use unapproved filters or design overlays on BKM property photos
Co-branded graphics must be approved by the BKM marketing team before posting.
✅ Do
Tag BKM correctly in every post
Use official logos & visuals
Focus on collaboration & shared impact
Keep captions professional
Credit BKM clearly
❌ Don’t
Post without approval or consent
Edit or alter logos or brand colors
Reveal private tenant or project details
Use humor, slang, or speculation
Use BKM as a background to promote unrelated services
Some posts, especially those using our logo or photos of BKM properties, may require approval before publishing.
To request approval:
Allow 2–3 business days for review
Our team will either approve, suggest edits, or request changes
Thank you for being a trusted partner. Your posts help strengthen the BKM brand across the industry, and we appreciate your care in getting it right.