Brand Campaign Communication Plan [Template]

      [DELETE AFTER READING: Here is a generic template that you can use to build a how-to article with Scribe. You can learn more about Scribe here.]

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      This template provides an overview of the brand campaign and its objectives. It should include information on the target audience, the overall goals of the campaign, and the key messaging that will be used.

      This plan is broken up by:

      1. Project description: Try to stick to a repeatable naming system

      2. Frequency: The frequency of each of the communication activities. This can include daily, weekly, monthly, or as-needed updates.

      3. Channel: The channels that will be used for each communication activity. This can include email, Zoom, Slack, or other platforms.

      4. Audience: The intended audience for each communication activity. This can include the entire project team, specific stakeholders, or external partners.

      5. Owner: The person or team responsible for each communication activity. This can include the project manager, project coordinator, or specific team members.

      Description: Project Update Status

      This project should be used to provide regular updates on the progress of the campaign. It should include information on any changes or adjustments that have been made to the plan, as well as any challenges that have been encountered and how they have been addressed.

      Frequency: Weekly Channel: Scribe

      Audience: All internal stakeholders and project team members

      Owner: Project Manager

      Virtual Project Team Meetings

      This project should provide information on the schedule and agenda for regular virtual meetings with the project team. It should include information on the purpose of the meetings, who will be participating, and any materials that need to be prepared in advance.

      Frequency: As needed Channel: Zoom

      Audience: All project team members; stakeholders optional

      Owner: Project Manager

      External Stakeholder Updates

      This project should provide information on how external stakeholders will be kept informed of the campaign's progress. This may include regular updates via email or through a dedicated website or portal.

      Frequency: As needed Channel: Zoom

      Audience: Project managers and stakeholders

      Owner: Project Coordinator

      Milestones and Deliverables Updates

      This should provide information on the key milestones and deliverables for the campaign, along with updates on their status. This may include information on any delays or changes to the schedule, as well as any additional tasks that have been added.

      Frequency: As needed Channel: Scribe

      Audience: Project team

      Owner: All project team members

      Project Check-ins

      This should provide information on the schedule and format of regular check-ins with the project team. This may include daily or weekly check-ins, as well as any additional check-ins that may be required at key points throughout the campaign.

      Frequency: Daily Channel: Slack

      Audience: Project team

      Owner: All project team members