The Fena B2B Wholesale App transforms your Shopify store into a fully-fledged wholesale ordering solution, allowing you to manage both B2B and B2C operations seamlessly. This guide covers all the configurations and customization options available to tailor your B2B ordering experience to your specific business needs.
Install the App: Install the Fena B2B Wholesale App on your Shopify store
Sync Your Data: Sync your Shopify products, customers and orders
Configure Pricing: Ensure you have all wholesale pricing data in the Fena Toolkit account
Invite Customers: Invite your B2B wholesale customers to set up an account
Go Live: Launch your B2B Store with full ordering capabilities
Configure product quantity requirements to match your wholesale business model:
Product Pack Sizing: Set up products to be sold in specific pack quantities (e.g., cases of 12, boxes of 24)
Minimum Order Quantities: Establish minimum purchase requirements per product or order
Maximum Order Limits: Set upper limits to manage inventory and prevent overselling
Control how pricing information appears to your wholesale customers:
Display of RRP (MSRP): Show or hide recommended retail prices alongside wholesale pricing
Volume-Based Pricing: Implement tiered pricing that decreases with larger order quantities
Custom Pricing Tiers: Set bespoke pricing tiers and custom pricing segments
Configure B2B-specific payment options for your wholesale customers:
Enable B2B Payment Options: You can add open banking payments are included to save on processing fees (it's an add-on)
Set Default Payment Methods: Choose preferred payment methods for different customer segments
Quote-Based Ordering: Allow customers to request quotes before completing purchases
Set up shipping methods tailored to B2B requirements:
B2B-Specific Shipping Methods: Configure shipping options suitable for wholesale quantities
Free Shipping Rules: Establish thresholds for complimentary shipping based on order value or quantity
Enrich customer account view:
Notes: Add business-specific information to customer accounts in the notes
Address Editing: Allow customers to manage multiple shipping addresses
Implement B2B financial arrangements:
Net Payment Terms: Offer 30, 60, or 90-day payment terms to qualified customers
PDF Invoice Attachment: Automatically attach detailed invoices to order confirmations
Personalise pricing for individual wholesale relationships:
Customer-Specific Discounts: Apply unique discount rates based on customer agreements
Individual Price Lists: Assign custom pricing structures to specific customers or customer groups
Streamline operations with automated processes:
Order Status Updates: Automatically change the status of payments and orders
Customer Notifications: Set up automated emails for order confirmations, shipping updates, and payment reminders
Fine-tune product configurations:
Product Configuration: Set detailed specifications for B2B product presentation
Customer Group Settings: Apply different product configurations based on customer segments
Enable your sales team to provide enhanced customer service:
Agent Order Placement: Allow designated sales agents to place orders on behalf of B2B customers
Account Management: Streamline the sales process through direct agent involvement
Facilitate price negotiations and custom orders:
Quote Requests: Customers can request quotes directly from the checkout process
Sales Team Notifications: Your sales team receives immediate notifications for quote requests
Negotiation Tools: Streamline the quote-to-order conversion process
At least 60% cheaper than Shopify Plus for B2B stores, making it an economical solution for growing wholesale businesses.
Excellent customer support with a proactive and responsible team available whenever you need assistance.
Seamless onboarding that takes only minutes to turn your Shopify B2C store into a full-blown wholesale ordering solution.
Built-in integrations and automations can save hours per week on manual tasks.
Supports most of the world's currencies
Set pricing in chosen currencies for all products
Supports multiple stores with multiple default currencies
Manage international wholesale relationships with localized pricing and currency support.
Track, sync and manage stock levels across all products and variants, with seamless linking to inventory management for unified control.
Product and product variants supported for all categories and segments, ensuring comprehensive catalog management.
In addition to the built-in interfaces and configuration options, Fena includes powerful features designed to enhance both customer experience and internal operations.
Let designated Sales Agents place and manage orders on behalf of your B2B customers, streamlining the sales process and account management.
You customer can request quotes from the checkout. Your sales team gets notify and can get straight to negotiation.
For assistance with configuration or to discuss discount opportunities, contact the Fena team through their support channels. The platform offers comprehensive documentation and hands-on support to ensure successful implementation of your B2B wholesale solution.
This guide covers the primary configuration options available in the Fena B2B Wholesale App. For specific implementation questions or advanced customization needs, consult with the Fena support team or refer to the detailed documentation within your app dashboard.