Understanding Accounts and Partners
When dealing with shipping services, it is essential to distinguish between the concepts of accounts and partners. Each plays a unique role in the ecosystem of logistics and shipping.
An account refers to a facility that has specific credentials assigned to it. These credentials allow the facility to perform certain actions, primarily focused on booking shipments. Here are some key points about accounts:
- Assigned Credentials: Accounts come with unique login information and access rights.
- Booking Shipments: The primary function of an account is to facilitate the booking of shipments.
- On Behalf of Members and Guests: Accounts are often used to manage shipments for various members or guests, enhancing the operational efficiency of the shipping process.
A partner can fall into one of two categories, and this term encompasses broader marketing obligations or a promotional role. Here are the two types of partners:
- Marketing Role: This type of partner also holds an account but has additional responsibilities pertaining to marketing.
- Engagement: They may engage in promotional activities to enhance the visibility and usage of the services offered.
- Promotional Focus: Affiliates promote shipping services through various marketing channels.
- Not Facility-Associated: Unlike accounts, affiliates do not need to be associated with a specific facility, allowing for a more flexible promotional approach.
In summary, the distinction between accounts and partners is primarily based on their roles and functions within the shipping ecosystem. Accounts are focused on booking shipments and managing logistics, while partners can either be accounts with additional marketing responsibilities or affiliates who promote services without being linked to a facility. Understanding these differences helps clarify the roles and responsibilities within shipping operations.