Looking to better understand how Fena works? Below you’ll find answers to some of the most common questions we receive.
What can I do with Fena?Fena enables you to transform your existing store into a fully functional B2B eCommerce platform. From custom pricing and payment terms to Open Banking payments and wholesale automation, Fena is built to scale with your business.
Do you have a demo store to test Fena?Yes! We provide access to a demo store so you can see exactly how Fena works from both a customer and merchant perspective.
Which eCommerce platforms and systems does Fena integrate with?Fena integrates seamlessly with Shopify, as well as custom-built solutions. API access is also available for tailored integrations.
How does Fena compare to other B2B solutions?Unlike traditional B2B plugins, Fena offers a modern, flexible pricing tools, and seamless B2B workflows—all without needing to build a separate wholesale store.
How much does Fena cost?Our pricing is subscription-based with flexible tiers depending on your store’s needs. Contact us or visit our pricing page for details.
What support do you have and where are you based?We offer dedicated support via email, live chat, and onboarding sessions. Fena is based in the UK, with clients across Europe and beyond.
How do I enable Fena on my store?Installation is simple. You can connect your store directly from the Shopify Marketplace.
How long does Fena take to set up?Most stores can be up and running in under a day, depending on the level of customisation required.
Do I need to hire a developer to integrate Fena?No developer needed! Fena is designed to be plug-and-play, but we also support more advanced setups if required.
Can I run my B2C store alongside my B2B store?Absolutely. Fena overlays B2B functionality on your existing store, allowing you to serve both retail and wholesale customers from a single storefront.
Can I use Fena on a custom platform?Yes. We offer API access and integration support for custom platforms.
Can I customise how the Fena frontend looks?Yes. Fena is fully customisable to match your brand’s look and feel, with flexible UI components and developer tools.
Do I manage my online product catalogue within Fena?Product data is managed in your main eCommerce platform. Fena syncs with it and enhances it with B2B-specific settings like pricing and ordering rules. However, you can use our Product section within Fena Toolkit to main it.
Will Fena slow my website down?No. Fena is lightweight, optimised for performance, and won’t impact your store’s loading speed.
Does Fena work across different devices?Yes. Fena is fully responsive and works seamlessly on mobile, tablet, and desktop.
How do I learn more about Fena’s features?Visit our website or get in touch for a personalised demo and walkthrough of key features.
Does Fena process payments?Yes. Fena offers Open Banking payments, letting your customers pay you directly from their bank accounts—faster and up to 85% cheaper than cards. This is an add-on product though.
Do I need to have an ERP, PIM, CRM or iPaaS integration to use Fena?Not at all. Fena can operate as a standalone system, but also integrates with your ERP or CRM if needed.
I have an ERP integration already—will Fena work with it?Yes. Fena is designed to complement your existing systems and can integrate via APIs or connectors.
Can I create custom price lists within Fena?Yes. Fena supports advanced pricing rules and customer-specific price lists, either manually or through automation.