Meaning, you will be able to hire an SDR, give them this SOP, and have them start reaching out to your target customers business within the hour. 

Setting up a new Facebook account is a fairly straightforward process. To make it as streamlined as possible, be prepared with: 

New Facebook Account Setup [step-by-step]

Before we start sending messages to our Customer Segment, we need to ramp up our new account. 

👉 If the Facebook account you are using has been active for over a year then you can skip this step. 

🚨 Facebook uses an advanced algorithm to avoid spam and ensure users act naturally. New or inactive accounts that are posting too much or messaging too many people can be labeled as spam. This can lead to suspensions or bans, hindering lead generation efforts. That is why warming up a new Facebook account is important.

Here are the steps to warming up a new Facebook account: 

👍 Follow these steps to ramp up the Facebook accounts in a healthy and effective.

Here is a list of notable stats to keep in mind:

Facebook has moved away from Pages and they have been promoting Groups instead. Do not worry about creating a Facebook Page. 

STEP #3: Prospecting & Outreach on Facebook

There are a few different methods for prospecting & messaging potential customers.

Usually, you're making a decision between whether to go for Volume or Quality. 

 mass DMing which is usually most efficient with a bot and a message that can be easily copy & pasted

 thought out messages that are unique to each prospect but have the same Offer. 

Our method combines the two by teaching our SDRs to be as efficient as possible when finding prospects, reviewing their profile, engaging with their recent tweets, and crafting personalized messages based on their quick research. 

Our SDRs can prospect and write personalized messages at a 2/minute pace. 

You can train your SDRs to do the same by follow our step-by-step walkthrough.

The walkthrough is an example of us prospecting and messaging folks who we believe will be a good fit for our Slack community: 

Facebook Outreach SOP