Fena revolutionises the way you conduct wholesale business by seamlessly converting your existing retail storefront into a sophisticated B2B wholesale ordering platform. Our comprehensive solution empowers merchants to effortlessly expand their reach into wholesale markets without the complexity of managing separate systems or websites.
Fena eliminates the traditional barriers between retail and wholesale operations. Instead of juggling multiple platforms, spreadsheets, and manual processes, you can leverage your current online store infrastructure to serve both retail customers and wholesale buyers with equal efficiency. Our platform integrates directly with your existing setup, preserving your brand identity while adding powerful wholesale functionality.
Key Benefits:
Seamless integration with your current e-commerce platform
Unified inventory management across retail and wholesale channels
Automated pricing tiers and volume discounts
Streamlined order processing and fulfilment
Professional wholesale experience that enhances your brand reputation
Ready to see Fena's capabilities firsthand? Our comprehensive demo environment showcases every feature and functionality in real-world scenarios. You'll witness how wholesale customers navigate your store, place orders, and manage their accounts, while you observe the powerful backend tools that keep everything running smoothly.
What You'll Discover:
Complete customer journey from registration to repeat orders
Advanced pricing strategies and tier management
Order processing workflows and automation features
Mobile-responsive wholesale experience
Connect with our expert team for a tailored demonstration that addresses your specific business needs and use cases. During your personalised session, we'll:
Analyse your current wholesale processes and pain points
Demonstrate relevant features based on your product categories
Explore customisation options for your brand
Discuss integration requirements and timeline
Answer technical questions from your development team
Schedule Your Demo Now →
Launching your wholesale operations with Fena follows a carefully designed process that ensures smooth implementation and optimal performance. Each step builds upon the previous one, creating a solid foundation for your B2B success.
Review your current e-commerce setup and inventory structure
Identify wholesale customer segments and pricing requirements
Set up wholesale customer registration workflows
Configure pricing tiers and volume discount structures
Establish minimum order quantities and payment terms
Configure customer-specific catalogs and product visibility
Set up automated email invites
Conduct thorough testing with sample wholesale accounts
Verify pricing calculations and order processing workflows
Test payment gateways and shipping integrations
Deploy to production environment
Monitor initial wholesale orders and customer feedback
Fine-tune configurations based on real-world usage
View Complete Setup Guide →
Our Shopify integration represents the gold standard for wholesale functionality, transforming your existing Shopify store into a dual-purpose retail and wholesale platform. The integration process respects your current theme and maintains all existing functionality while adding sophisticated B2B capabilities.
Integration Highlights:
Easy installation from the Shopify App Store
Automatic synchronisation with your existing product catalog
Native integration with Shopify's checkout and payment systems
Preservation of all third-party app functionality
Mobile-optimised wholesale experience
Technical Requirements:
Compatible with all modern Shopify themes
Supports Shopify and Shopify Plus advanced features
Maintains PCI compliance and security standards
Complete Shopify Integration Guide →
Fena's flexibility allows you to create a wholesale experience that perfectly aligns with your business model and customer expectations. Our configuration options span from simple setup adjustments to complex business rule implementations.
Core Configuration Areas:
Customer Management:
Automated approval workflows for new wholesale accounts
Tiered customer classifications with unique privileges
Sales rep assignment capabilities
Pricing and Catalog Control:
Dynamic pricing based on customer tiers, volume, or customer segment
Product visibility rules and restricted catalog access
Multi-currency support for international wholesale customers
Order Processing:
Customisable minimum order quantities by product or customer type
Advanced shipping rules and freight calculations
Branding and User Experience:
Dashboards showing relevant metrics and reorder options
Mobile app for field sales representatives
Explore All Configuration Options →
Ensure your wholesale platform launches flawlessly with our detailed go-live checklist. This comprehensive guide covers every critical component, from technical configurations to customer communication strategies.
Pre-Launch Essentials:
Technical Verification:
Product catalog synchronisation confirmed
Pricing tiers tested across all customer segments
Payment gateway functionality verified
Mobile responsiveness confirmed across devices
Integration with existing business systems tested
Business Process Validation:
Customer onboarding workflow tested
Shipping and fulfilment rules established
Customer service protocols updated
Sales team training completed
Communication Strategy:
Existing wholesale customers notified of platform launch
Email templates customised and tested
Launch announcement materials prepared
Support documentation updated and accessible
Download Complete Go-Live Checklist →
Fena's commitment to your success extends far beyond the initial setup. Our multi-tiered support system ensures you have access to the right expertise at every stage of your wholesale journey.
Support Channels:
Technical Support:
Technical support via chat, email, and phone
Expert developers familiar with your specific setup
Priority support queue for critical business issues
Screen-sharing sessions for complex troubleshooting
Educational Resources:
Comprehensive knowledge base with step-by-step guides
Interactive tutorials covering all platform features
Webinar series on wholesale best practices
Learn More About Our Support Services →
Our comprehensive FAQ section addresses the most common questions about Fena's functionality, implementation, and ongoing management. These answers are based on real customer experiences and cover both technical and business aspects of wholesale operations.
Popular FAQ Categories:
Getting Started:
How long does implementation typically take?
What are the system requirements for Fena?
Can I maintain my existing retail operations while adding wholesale?
How do I migrate existing wholesale customers to the platform?
Pricing and Features:
What pricing models does Fena support?
Can I offer different pricing to different customer segments?
How does inventory synchronisation work between retail and wholesale?
What reporting and analytics are available?
Technical Integration:
Which e-commerce platforms does Fena integrate with?
How does Fena handle tax calculations for wholesale orders?
Can I integrate with my existing ERP or accounting system?
What security measures protect customer and order data?
Customer Management:
How do customers register for wholesale accounts?
Can I approve or reject wholesale applications?
How do customers place and track orders?
What payment options are available for wholesale customers?
Browse All FAQs →
Fena provides everything you need to build a thriving B2B wholesale business using your existing e-commerce infrastructure. From seamless platform integration to ongoing strategic support, we're committed to your wholesale success.
Next Steps:
Schedule a Demo - See Fena in action with a personalised demonstration
Start Your Free Trial - Experience the platform risk-free for 14 days
Contact Our Sales Team - Discuss your specific wholesale requirements and get a custom quote
Transform your store into a wholesale powerhouse with Fena - where retail meets wholesale excellence.