Glippin' Basics! | Scribe

    Glippin' Basics!

    Back to Glipp

    Hello there,

    Use this short guide to get started using Glipp. You'll learn how to create tickets, write great design briefs, and give the Glippers the kind of feedback that gets them bouncing like jolly kangaroos on their brown leather chairs.

    Let's jump right into it!

    πŸ’₯ Getting started

    An ancient Chinese proverb says:

    "A journey of a thousand miles starts with one single step"

    Today starts your brand's thrilling journey to become the sum of all those paper scraps clipped onto your vision board. And we are thrilled to take part in your story 😊

    Here are a couple of things you need to know about your dashboard:

    There are four main columns to look after:

    1. Get started

    In this column, you'll find direct links to:

    • Glippin' Basics β†’ This walkthrough guide

    • Files β†’ Your business' custom Drive where all files are uploaded and stored

    • Branding β†’ The folder where you'll upload your brand's resources (logo, typography, graphics, etc), or link us to your brand management (like Frontify) if that's the case

    • Subscription β†’ Pause or cancel your subscription whenever you need to

    πŸ€–: If by any chance a finger slips and you delete a box - don't panic! Our team will summon it back onto your dashboard.

    2. Open Tickets

    Here's where you, or your team's marketing person, stack your business' pipeline of projects in descending order of priority. You can stack as many tickets as you need in this column. The busier the column looks - the more work that gets done!

    Tip: Add an exclamation emoji (❗️) behind the project's name to indicate urgency. Best for same-day or next-day tasks.

    3. Active

    The "Active" column is where the action takes place. As soon as an open ticket lands here, a notification is sent to our team and a responsible gets assigned.

    When the column is empty, our team will push the uppermost item with a clear brief on the "Open Tickets" column to start the fulfillment.

    πŸ€–: This mighty column takes the weight of one ticket at a time.

    4. Approved

    Finally, after the files were reviewed, signed off, and safely deposited in your dedicated Google Drive - the open ticket is moved here where it'll rest for eternity (unless evil AI robots from the future decide otherwise).

    🎟 Create a ticket

    Now that we are familiar with the dashboard, let's look into the actual process of creating and fulfilling tickets.

    Step 1: Click on the plus (+) symbol or "Add task"

    Doing so will prompt a new box and activate the naming field. Be as specific as you can be while labeling your tickets, for example:

    • Not-so-good name: Video

    • Good name: 3 short-form videos for a "how-to" TikTok series

    Step 2: Add the due date

    After you've named your ticket, right-click on the box for the project spec drawer to slide into the screen. Click on the "Add due date" icon and assign a deadline for your project.

    Step 3: Write a brief

    Here's where it gets good!

    Your creative brief belongs in the "Description" box on the task panel.

    A designer without thorough project background is much like a plumber without a wrench. To make things quicker, and significantly reduce delivery times, ensure the Glippers know precisely what to do by outlining a clear design brief.

    There are 6 components to a state-of-the-art brief:

    1. Background β†’ Why are you doing it? Map out the motivations behind your business decision to take on this new project. Mention opportunities you saw, problems you need to solve, competitive research, and any other layer of background you'd consider handy material.

    2. Objective β†’ What is the goal? Describe what success looks like.

    3. Target audience β†’ Who is it for? Mention gender, age range, likes and dislikes, and any demographic or psychographic information about the target consumer.

    4. Promise β†’ What is your offer? Outline the main benefits and features of your offer.

    5. Key message β†’ What will they feel? Describe what you want your audience to feel and do after interacting with this piece of content.

    6. Timing & parameters β†’ What are the constraints? Finally, list out any do's and dont's, best practices, timetables, and other parameters that are crucial for the project's success.

    Do keep in mind: not all projects require such detail. A social media post or caption will do with a couple of lines of text. Same for a quick image edit, an add graphic, or a business card design.

    Writing the brief should be simple and fun. Its only goal is to beam light on your vision and clear out any dark spots muddling the creative process for the fulfillment team.

    All successful projects start with a thoughtful brief!

    Step 4: Add images and links

    Make your brief richer by adding visual material, backlinks, and sources you've found during your research.

    Simply create hyperlinks in the body of the text or drag and drop images onto the panel. They'll automatically upload as attachments.

    πŸ€–: Designers are visual creates that feed off pixels. Give them pretty things to see, and let them awe you with their results.

    . . .

    Success!

    You created your ticket. Now what?

    Shortly after, the fulfillment team gets a notification and our architect assigns a responsible for the ticket. When no assets or crucial pieces of information are missing, our designers will get hands-to-work right away. Given questions arise, they'll leave a comment in the comment section - so make sure to turn on your browser and email notifications in case they need to reach out.

    ⏳Wait for delivery

    We don't pride in many things. We're simple folks who like to geek out on video games, cat memes, and silly jokes. Design and arts are what keep most of our mental RAM at top capacity during most days.

    That said - we do pride ourselves in one thing: speed.

    Most design work is fulfilled within 12-24 hours of submitting the ticket and marked as approved that same day. Yes - that same day!

    Now, as much as we'd like to spit work like Eminem spits lyrics, in some cases, projects stretch for longer periods of time due to their complexity and nature.

    12-24 hrs or less β†’ Social media graphics, logos, branding material (flyers, banners, business cards, etc) one-pager UI, quick visual drafts, and so on...

    24-48 hrs β†’ Packaging, bigger UIs, trade show materials, full campaign assets, landing pages, and so on...

    48 hrs plus β†’ Full brand identities, app UIs, custom illustrations, and so on...

    πŸ—£ Give feedback

    If writing a brief is sourcing the right ingredients for your recipe - giving feedback is working with them as a Michelin-star chef would. Here are 5 tips for giving great design feedback that apply to other creative endeavors.

    You can leave your feedback in the comment section of the open ticket, or directly on the software (e.g Figma & Adobe XD) our designers use.

    For the latter, the team will guide you with instructions on how to do so.

    πŸ€–: The best kind of feedback is: laser-specific, backed with arguments, and neutral to personal POVs. It is also kind and considerate to the human on the other side of the screen. Cha-ching!

    πŸ“« Get your files

    Our fulfillment team will package and label your files nicely to further drop them into your dedicated Google Drive folder. All files are exported in the most common formats depending on the end use case. Images are exported in JPEGs and PNGs, logos in the previous - plus editable AI files, videos in high-resolution MP4, and so on.

    That said, we'll happily attend to special format requests if noted in the comments or within the brief.

    βœ… Tick as done

    The project is done!

    *Happy dance*

    We went through all the steps and now it is time to close the show with fireworks! Click on the checkmark icon on the ticket box to mark it as complete and wait for the colorful surprise πŸ¦„

    . . .

    Thanks for reading 😊

    If you got questions, knock on my door at [email protected]

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