Google Keyword Planner SOP [Template]

[DELETE AFTER READING: Here is a generic template that you can use to outline and share SOPs using Scribe. You can learn more about Scribe here and see how to duplicate and use this template here.]

Keyword Planner is an important tool for keyword research and can be used to find new keywords, analyze keyword data and plan a successful keyword strategy.

Be sure to adjust this template to your specific needs and uses.

Title: How to Use the Google Keyword Planner

I. Introduction

Purpose

The purpose of this SOP is to provide a step-by-step guide on how to use the Google Keyword Planner for keyword research.

Scope

This SOP applies to all individuals who wish to use the Google Keyword Planner for keyword research.

Use Scribe to outline all of your processes by auto-generating step-by-step guides — including text and annotated screenshots! Here's how:

II. Accessing the Google Keyword Planner

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1. Open a web browser and go to the Google AdWords website (adwords.google.com).

2. Log in to your Google AdWords account. If you do not have an account, create one.

3. Click on the "Tools and Settings" button in the top right corner.

4. Select "Keyword Planner" from the drop-down menu.

III. Searching for Keywords

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1. Choose one of the two options: "Find new keywords" or "Get search volume and forecasts."

2. Enter your desired keyword or phrase in the "Your product or service" field.

3. Add any additional information, such as your target location and language.

4. Click the "Get started" button.

IV. Analyzing Keyword Data

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1. Review the results for each keyword, including the average monthly searches, competition level, and suggested bid.

2. Sort the results by relevance, average monthly searches, or competition level.

3. Save the keywords that you wish to target by clicking on the "Add to Plan" button next to each keyword.

V. Conclusion

• The Google Keyword Planner is a valuable tool for keyword research and can be used to find new keywords, analyze keyword data, and plan a successful keyword strategy.

• Following these steps will help you effectively use the Google Keyword Planner for your keyword research needs.

VI. Signature

[Insert Signature and Date of Approval]